Daytime TV Spotlight: Emerging Advertisers
These brands had the bigger year-over-year increase in daytime TV ad impressions, according to iSpot.
Weight-loss brands are making gains during daytime TV, according to iSpot's recent Daytime TV Transparency Report, which examines advertising trends during the daypart from Sept. 5, 2022 through May 29, 2023.
The category saw a 35% increase in TV ad impressions during the daytime, with Nutrafol leading the charge with a 163% year-over-year increase. WW was close behind, with a 151% year-over-year increase.
- GOLO emphasized CBS and Fox News programming to fuel its 132% year-over-year impressions increase
- More than 93% of Instacart's daytime TV ad impressions during the period measured came from reruns.
- For more insights about current daytime TV advertising trends, download iSpot's report here.
