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TV ADVERTISING

Data: Q1 TV Ad Spend, Impressions Decline Slightly Year-Over-Year Declines

John Cassillo

• 1 min read
Data: Q1 TV Ad Spend, Impressions Decline Slightly Year-Over-Year Declines
Photo by Glenn Carstens-Peters / Unsplash

Q1 2024 transparency data from iSpot shows that both est. national TV ad spend and household TV ad impressions declined slightly year-over-year. Among the major themes lending to the decreases: Altered TV schedules in the wake of 2023 entertainment work stoppages and continued audience fragmentation; the latter of which won't be a problem in Q1 next year.

  • Est. national linear TV ad spend decreased by 4.5% year-over-year to $11.87 billion, while household TV ad impressions dipped 2.9% to 2.03 trillion.
  • There were more than 5.1 million minutes of linear TV ad time in Q1, and 11.93 million ad airings.
  • Average attention for national TV ads performed at 2% above the norm for the quarter, while primetime spots airing on ABC, CBS, Fox and NBC saw 6% better attention.