CREATOR ECONOMY

Data: Social Video's 'Super' Success For Big Game

John Cassillo

Feb 11, 2025 • 1 min read

Brands and creators alike flocked to TikTok on Super Bowl Sunday, as Tubular Labs data shows that U.S. videos earned over 600 million Super Bowl-related views on game day alone.

Diving in deeper on the platform's Super Bowl results:

U.S. TikTok videos related to the Super Bowl received over 1.4 billion social video views in the two weeks leading up to the game.
Nearly 500 million of those came from individual creators, with many of those top videos coming from creators working with brands.
Another 162 million views came from brand pages led by Ulta and DraftKings.
Doritos also ran the numbers up on TikTok weeks before the game (and even before the NFL's conference championships) with over 80 million views leveraging creator videos before the game.

Check out more Super Bowl insights from 2025 here, and get in touch with an analyst at The Measure for in-depth discussions around the results.