Data: Smart TV App Usage Plateaus

Viewers may be streaming more than ever, but new data from Inscape reveals that smart TV app usage has leveled off — a signal that consumers may be fatigued by the sheer volume of content and how to find exactly what they want to watch. A few specifics from Inscape’s Q4 2023 TV Market Trends report:

• In Q4 2021, the average number of native apps used per smart TV was about 2.6. 
• By Q2 2023, that number had doubled to 5.4 apps per TV, and stayed remarkably steady through the end of the year with just a slight uptick to 5.5 apps in Q4.  
• This could be a technological harbinger of the rise of streaming bundles not unlike cable bundling and tier packaging.

Get more viewership trends, including the most recent data around streaming’s share of viewing time, by downloading Inscape’s report HERE.