Data: Comedy Was King for Revry Viewers in Q2

LGBTQ+ audiences went for the laughs in Q2, as revealed by a new report from Revry. Comedy was the No. 1 genre during the quarter, commanding 38% of total watch hours on the platform, which is the only global streaming service that caters specifically to LGBTQ+ viewers. Paul Kontonis, Chief Marketing Officer at Revry, notes that this “underscores the immense value of leveraging culturally relevant humor and authentic storytelling in advertising to the LGBTQ+ community.” A few additional insights from the Q2 report: 

• There was a 9% increase in watch hours from Q1 to Q2, driven in part by strategic Pride Month programming and partner promotions that resonated with viewers. 
• Engagement was highest during weekends and evenings, with weekend comedy marathons performing 16% above average minutes watched. 
• The top title in Q2 was Drop Dead Gorgeous, a black comedy starring Kirstie Alley, Ellen Barkin, Kirsten Dunst and Denise Richards. Although the 1999 film did not perform well at the box office, it gained a cult following over time, especially among the LGBTQ+ community. 

Download Revry’s full Q2 2024 viewership trends report here.