Sign in Subscribe
CREATOR ECONOMY

Dance Videos Trend Downward As Shorts Take Over Genre

John Cassillo

• 1 min read
Dance Videos Trend Downward As Shorts Take Over Genre
Photo by Aditya Ali / Unsplash

While still garnering billions of views per year, dance videos have declined in recent years – at least on YouTube.

Data from Tubular Labs shared exclusively with Digiday reveals that dance video views on YouTube declined by 31.4% from 2022 to 2024, from 20.4 billion to 14.0 billion.

  • In that time, YouTube Shorts also took over the dance genre – videos under one minute in length went from 47% of dance video views in 2022 to a staggering 86% in 2024.
  • There were nearly 38K dance videos uploaded to YouTube in 2022, then 28K in 2023, before a bounce-back in 2024 to 33K videos; but per-video views declined considerably from 2023 to 2024 (from 613K to 421K).
  • With shorter formats becoming the preferred way of both sharing and consuming dance content, it also pushes creators to also utilize platforms more focused completely on short-format videos to best grow their audience and monetize snippets.

Check out the full rundown of recent dance video trends from Digiday's Alexander Lee.