Crest Cleans Up On Streaming, Linear TV

Consumers aren't just watching national linear TV, and it's become essential for brands to find audiences on streaming platforms as well. Some brands prioritize streaming more than others. But at times, the biggest advertisers on linear are even more bought into streaming – as competitive ad impressions data from iSpot shows.

• In July 2024, Crest was not only the most-seen oral care advertiser (by household TV ad impressions) on linear, but also streaming platforms.
• Not only that, but Crest's share of voice was even larger on streaming (near 25%) than it was on linear (just over 20%).
• Sensodyne and Listerine were the other major oral care brands to have a significantly larger share of reach on streaming than linear for the month, while others like Colgate and Aspen Dental were slightly higher.