CPG Brand Finds Success on VIZIO Home Screen
One CPG giant decided to leverage VIZIO’s Smart TV Home Screen for its first global brand campaign in over 150 years.
As viewers continue to shift to streaming, brands are experimenting with the new ad opportunities that come along with the environment. One CPG giant decided to leverage VIZIO’s Smart TV Home Screen for its first global brand campaign in over 150 years.
Smart TV home screens have become mass-reach vehicles, serving as the first destination that millions of viewers visit every day when they power on their TV. And VIZIO helped this CPG brand become a part of that content discovery experience by sponsoring a “Lifestyle & Culture” collection which included popular cooking and home-related programming.
- A prominent Home Screen Hero unit drove into the collection, supported with high-profile placement of CTV video ads inserted into the content programming.
- The campaign led to a 95% lift in awareness among both men and women
- It particularly resonated with Gen Z audiences, for which consideration experienced a lift of over 13 points.
For more details, download the full case study on VIZIO’s Platform+ Blog.
