Counterprogramming Election Night TV Ad Reach Winners

Many eyeballs were locked on news during Election Night, but they weren't limited to those shows either. Counterprogramming that had nothing to do with politics still delivered significant household TV ad reach in primetime, as data from iSpot reveals.

• The Big Bang Theory reruns on TBS delivered 3.66% of household TV ad impressions in primetime during Election Night; No. 4 among all programs and the top non-political show.
• Other syndicated shows like Chicago Fire (3.23% of household TV ad impressions), Everybody Loves Raymond (2.02%) and House Hunters (1.96%) also scored top-10 reach for advertisers in primetime despite the buzz around Election Night.
• Even Hallmark got in on the act with re-airings, as 2018's Pride, Prejudice and Mistletoe accounted for 2.63% of TV ad reach in primetime (No. 6 overall).