Consumers Notice Mouse House Money Grab
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This Week On The Measure:
- Disney Live-Action Remakes Seen As Money Grab
- Squid Game’s Long Shorts Game
- Chick-fil-A Chows Down On Streaming Ads
- Gen Z Uses Streaming To Discover Older Library Content
- Amazon Prime Video’s Movie-Centric Makeover
- This Week’s Free Report: Magnite’s “Why Streaming Is A Must-Buy”
Disney Live-Action Remakes Seen As Money Grab
Feel like you’re tapped out on Disney’s live action remakes? You’re not alone. A recent survey from The Measure with MX8 Labs shows that 57% of respondents feel these remakes are just a money grab — while 55% say they’re a step down from the original animated versions. [READ MORE]
Squid Game’s Long Shorts Game
User-generated videos are keeping Squid Game season 2 relevant well beyond its initial release date. Tubular Labs data highlights how the Netflix hit is among the top 10 YouTube Shorts topics globally so far this year — largely powered by user-generated content. [READ MORE].
Chick-fil-A Chows Down On Streaming Ads
iSpot’s competitive streaming data for the QSR industry reveals that while Burger King towers over peers by share of national linear TV ad impressions through mid-February, Chick-fil-A is tops on streaming, with 12.92% of ad reach. [READ MORE]
Gen Z Uses Streaming To Discover Older Library Content
A new report from Tubi and The Harris Poll reveals key findings around Gen Z streaming habits. Particularly: 82% of Gen Z audiences browse streaming to discover older content — underscoring the importance of strong library content. [READ MORE]
Amazon Prime Video’s Movie-Centric Makeover
While Amazon Prime Video and Netflix were once neck-and-neck in terms of their share of catalog dedicated to movies, Amazon has since ballooned to 37.3% as the service reconfigures around films over shows, according to Parrot Analytics. [READ MORE]
This Week’s Free Report: Magnite’s Why Streaming TV Is A Must-Buy
