Consumers Like YouTube’s Ad Experience More
This week On The Measure:
- Which Streaming Ad Experiences Do Consumers Prefer?
- Chefclub Network Cooks Up On Social
- Olympic Trials Win Gold With TV Audiences
- Brands Get Boost From Targeted LGBTQ+ Messaging
- Netflix’s Spin-Off Success
- This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights
Which Streaming Ad Experiences Do Consumers Prefer?
A new MX8 Labs survey about consumer perception of streaming platform ads reveals that while Netflix wins over audiences with content, YouTube’s ad experience is actually preferred vs. the rest. [READ MORE]
Chefclub Network Cooks Up On Social
Tubular Audience Ratings reveals Chefclub Network racked up 79.8 million U.S. minutes watched across YouTube and Facebook in May 2024. That’s a 55% month-over-month increase, and a nearly 2x jump year-over-year. [READ MORE]
Olympic Trials Win Gold With TV Audiences
Inscape data shows that watch-time for the U.S. Olympic Trials jumped to the No. 1 spot overall, with a 2.08% viewership share from June 17-23. College World Series action also moved to No. 2 by minutes watched as that event concluded. [READ MORE]
Brands Get Boost From Targeted LGBTQ+ Messaging
According to the ANA’s March 2024 LGBTQ+ Marketing Inclusion survey, only 34% of marketers are currently leveraging LGBTQ+-owned or targeted media. But that misses a huge opportunity, as detailed in Revry’s new Loyalty Unlocked report. [READ MORE]
Netflix’s Spin-Off Success
From Jan. 1 to May 1, Bridgerton and spin-off Queen Charlotte enjoyed the highest affinity to one another out of any series, hitting a high of nearly 35% for Queen Charlotte viewers also tuning into Bridgerton – according to Parrot Analytics. [READ MORE]
This Week’s Free Report, from Revry
Loyalty Unlocked: LGBTQ+ Streaming Audience Insights
