Super Bowl

Conference Championship Games Score Even Bigger Audiences For NFL

John Cassillo

Jan 30, 2024 • 1 min read

Two nail-biting conference championship games on Sunday delivered TV audiences for the NFL – and of course, network partners as well. Data from Inscape reveals the league's big day, and how it even managed to top last year's watch-time.

On Sunday, 38.62% of national linear TV watch-time was dedicated to NFL Playoff games, which is up from 36.02% on championship Sunday last year.
Including studio shows, that number leaps to 46.29%, which is also an increase compared to last year's 41.74%.
The top three most-watched programs on Sunday were all NFL-related too, with NFL games (38.62%) followed by NFL on Fox Postgame (2.87%) and The NFL Today (2.45%)
At 20.53%, this year's AFC Championship Game – the Kansas City Chiefs vs. the Baltimore Ravens – accounted for a higher share of the NFL's watch-time than the NFC Championship Game between the San Francisco 49ers and Detroit Lions (17.18%).
TBD on whether that was due to any "Swift Lift" with Taylor Swift present this season; the AFC game on CBS beat the NFC game on Fox last year too, 19.83% to 15.52%.