College Football Playoff Catches Big TV Watch-Time
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This Week On The Measure:
- College Football Playoff Watch-Time Payoff
- Golden Globes Glow-Up For Olipop
- Most Engaged Stories of 2024
- Steph Curry Scores For Dude Perfect
- Netflix’s Originals Dominance Sparks Challengers
- This Week’s Free Report: iSpot’s 2024 Video Ad MVPs – Leading in Likeability
College Football Playoff Watch-Time Payoff
The first year of the 12-team College Football Playoff got off to a roaring start on TV, as data from Inscape shows. All four quarterfinal games were among the six most-watched programs from Dec. 30-Jan. 5 as ESPN’s telecasts scored with fans. [READ MORE]
Golden Globes Glow-Up For Olipop
After barely appearing on TV last year, upstart soft drink brand Olipop started off 2025 with a spot in the Golden Globes. iSpot data tells us that Olipop and Ulta were tied for the most live ad minutes during the broadcast, at two apiece. [READ MORE]
Most Engaged Stories Of 2024
Chartbeat’s Most Engaging Stories of 2024 list reveals the top 100 pieces of the year by engaged minutes. While some results (e.g., election-related stories) were expected, others — like the No. 1 piece around a Georgia school shooting suspect arrest — were surprising. [READ MORE]
Steph Curry Scores For Dude Perfect
Late last year, trick-shot aficionados Dude Perfect saw unique U.S. viewers increase by 74% month-over-month across Facebook and YouTube, according to Tubular Labs. The jump was fueled in part by Steph Curry bringing his own star power (and audience) to the channel. [READ MORE]
Netflix’s Originals Dominance Sparks Challengers
Netflix has dominated the streaming originals space for years now. And Parrot Analytics notes that while recent quarters have seen gains from challengers including Amazon Prime Video and Disney+, Netflix still stayed ahead as production schedules went back to normal. [READ MORE]
This Week’s Free Report: 2024 Video Ad MVPs: Leading in Likeability, from iSpot
