Coca-Cola AI Holiday Ads Scoring Likeability With Consumers

Even before Thanksgiving, numerous brands were off and running with holiday video advertising. iSpot Creative Assessment data showcases the most likeable of this year's new holiday-themed spots – including high scores for Coca-Cola's AI spots.

• iSpot data shows that two of Coke's AI spots airing online scored some of the highest likeability ratings of any holiday ads this year so far; "Secret Santa" was 17.8% more likeable than the 2024 holiday norm, while "Silver Santa" was 16.1% more likeable.
• Philanthropy helped boost the likeability of the most popular holiday TV ad so far: Disney's Ultimate Toy Drive, which scored 20.9% higher than the holiday norm.
• While retail embraces holiday advertising, food-related spots have accounted for 10 of the top 20 holiday ads so far by likeability (with Coca-Cola accounting for two of the top three food ads there).