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CREATOR ECONOMY

CNN Video Audiences Are Prepping With Walmart

John Cassillo

• 1 min read
CNN Video Audiences Are Prepping With Walmart
Photo by richard hewat / Unsplash

Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular Labs' Consumer Insights tap into exactly that, creating a relatively complete picture of the entire customer journey.

For instance, when looking at CNN social video audiences over the last six months:

  • CNN audiences were 21.2x more likely than the average viewer to shop on Walmart.com for storm & flood prep supplies.
  • They were also significantly more likely than the average viewer to shop for other items like canned tuna & seafood (20.5x more), sauce & marinades (19.4x more), and eggs (18.5x more).
  • From a brand standpoint, these viewers also buy from brands like CAP (17.9x more likely), Vicks (17.7x more) and Lay's (16.8x more).