Chevy Again Leads iSpot's Ranking of Most-Seen Auto TV Ads

According to iSpot data shared with WardsAuto, Chevrolet once again tops the ranking of most-seen auto ads on TV. "Build," highlighting the Silverado model, received 295.5 million national TV ad impressions from July 31 through August 6. The top impressions-driving program was House Hunters (9.8 million impressions), while CNN led for network impression delivery (29.4 million).

• Ram Trucks owns the No. 2 ad, which received 230.3 million national TV ad impressions. It was the only commercial on the ranking that aired during the 2023 NFL Hall of Fame game on Aug. 3
• Subaru was the most-seen brand on the ranking, with two spots (No. 3 and No. 5) that ran up a combined 323.6 million TV ad impressions. The fifth-place ad for the Forester featured a father and his deaf son, a pair that resonated with audiences: According to iSpot's Creative Assessment, 19% of surveyed viewers found the characters to be the best thing about the commercial.
• Over 60% of the 163 million national TV ad impressions received by Kia's fourth-place spot came from primetime ad airings.