Chevrolet Claims Two of Most-Seen Auto Ads
Combined, the ads ran up over 400 million national TV ad impressions, per iSpot.
Chevrolet appears twice on iSpot.tv's latest ranking of most-seen auto TV ads, with commercials in first and fifth place. The first-place ad promotes the '24 Trax and received 245.8 million national TV ad impressions, many of those driven by sports programming. Meanwhile, the Silverado takes the spotlight in the No. 5 ad. Per iSpot's Creative Assessment survey data this commercial had an 89% brand match (the percentage of survey respondents who remembered it was a Chevrolet ad after watching it), above the recent automaker industry norm of 76%.
- With 209.2 million national TV ad impressions, a Dodge ad for the Hornet takes second place.
- At No. 3 is Alfa Romeo's "Our Heritage," which received 201 million impressions. Top impression-driving networks included Fox News (17.4 million impressions), HLN (12.8 million) and MSNBC (12.6 million).
- A Ram Trucks ad is in fourth (197.1 million impressions) and there is notable variety in what drove those: HGTV, CMTV and MSNBC led for networks driving top impression counts, while top programs included Family Feud, FBI and Last Man Standing.