Chef Koudy Cooks Up Audience Growth With Shorts
The creator uses food for quick comedic shorts, spurring nearly 5x growth in unique U.S. viewers according to Tubular.
While many popular food creators focus on how it’s made, Chef Koudy instead uses food for quick comedic shorts. The approach has paid off for him, spurring nearly 5x growth in unique U.S. viewers across Facebook and YouTube year-over-year, according to Tubular Labs data. Additional analysis found:
- Chef Koudy saw that audience grow 35% in the last month alone, too, as he uploaded nearly a video per day in September.
- He’s now the No. 2 food & drink creator by unique viewers, and was the No. 5 creator overall by unique U.S. viewers during the month. That’s higher than totals for every TV news creator and many better-known creators.
- His most-seen upload for the month was an 8-second video around sharing ice cream that earned nearly 64 million views. He had eight different new videos score at least 20 million views in September.
