CBS Sports Embraces Its Moment On TikTok
The next time you open up TikTok, there's a storng likelihood you'll hear the iconic CBS Sports college theme (long associated with both the NCAA Men's Basketball Tournament and SEC football).
Tubular Labs data found that the sound is already one of the most-heard on TikTok over the last 30 days, and videos using it already have over 4 million views.
For reference, videos using the sound had 16.2 million views during March Madness last year. And that's likely to climb in 2023.
MARCH MADNESS 🔥🏀 TREND ALERT: In the last 30 days, TikTok videos using "@CBS College Sports theme" sound have generated 4M+ views.
— Tubular Labs (@TubularLabs) March 16, 2023
In 2022, the sound had 16.2M views & we expect to see it to grow this year as fans & teams join in on the excitement. #marchmadness #socialvideo pic.twitter.com/URjtKl5R2u