Case Study: Driving CTV Conversions with AI

There has been a lot of talk about how AI is going to revolutionize advertising, but not much actual real-world innovation and implementation. That’s one of the reasons why Madhive, a local CTV ad company, is focusing on developing AI capabilities that go beyond media planning and ad creation and into the realm of advertising efficiency and audience engagement. 

To that end, Madhive recently launched an experimental AI-powered campaign with performance marketing agency LifebrandsD2C, which wanted to help a client in the finance-sector optimize CTV ad spend against full-funnel KPIs.

LifebrandsD2C leveraged Madhive’s Lookalike+ feature (currently in development), to identify high-intent audiences via AI-driven behavior analysis across search behavior, social media activity and online interactions. Lookalike+ outperformed human-generated targeting and resulted in: 

• 2.1x increase in homepage visits
• 1.6x increase in form completions
• 32% decrease in cost per acquisition (CPA)
• This success led the client to increase investment in top-of-funnel CTV prospecting.

“We were able to set up the campaign quickly, and the support we received from Madhive was invaluable,” said Rick Griswold, VP of Data Analytics at LifebrandsD2C. “The performance of Lookalike+ exceeded our expectations and played a key role in driving our client’s results.”