The Caitlin Clark Effect, Measured By TV Ad Impressions

The Caitlin Clark effect was real during this year’s NCAA women’s basketball tournament, as data from iSpot.tv reveals. Clark, who was just picked No. 1 overall in the WNBA draft by the Indiana Fever, played a key part in driving up interest — and TV ad impressions — for not only her team’s games, but this year’s tournament overall. 

• In terms of TV ad impressions, Iowa’s games outperformed the tournament’s average by 401%.
• Caitlin Clark appeared in six of the top 10 games by TV ad impressions.
• Spots featuring Clark accounted for 4% of the total TV ad impressions during the women's tournament. 
• The State Farm ad starring Clark, “What Does It Take To Achieve Greatness?” was one of the top 10 most-seen brand spots during the women’s tournament. 

For more March Madness insights, download iSpot’s report here.