Caitlin Clark, Iowa-LSU Score Huge Audience
This week on The Measure:
- Caitlin Clark, Iowa-LSU Score Huge Audience
- Clark Dominates Social Video, Too
- Streaming’s Share of Watch-Time Soars
- Paramount+’s Earned Media Value Peak
- Do Netflix Rivals Need IP To Compete?
- This Week’s Free Report: A study on sports viewing preferences and behaviors, and the shift to live sports viewing via streaming apps.
Caitlin Clark, Iowa-LSU Score HugeAudience
Caitlin Clark and Iowa women’s basketball scored a big Elite 8 win on Monday, and pulled in huge TV ratings as well. iSpot data shows an average of 10.61 million P2+ viewers in-home, plus another 3.77 viewers out-of-home. [READ MORE]
Clark Dominates Social Video, Too
Tubular Labs data shows that videos about Caitlin Clark have generated 92.2 million YouTube views since November, and that fervor has only grown steadily over time. Over 100 videos about her have been uploaded per day since Feb. 15. [READ MORE]
Streaming’s Share of Watch-Time Soars
Inscape’s Q4 2023 TV Market Trends report reveals that streaming has increased its share of viewing time in U.S. TV households — from 49.3% to 57.5% in Q4 since 2021. [READ MORE]
Paramount+’s Earned Media Value Peak
Data from CreatorIQ shows that Paramount+ netted $29 million in Earned Media Value (EMV) in February — a 151% increase from its January EMV — and expanded its community by 65% vs. January. [READ MORE]
Do Netflix Rivals Need IP To Compete?
Netflix leads the way with three of the most in-demand streaming series last year, via Parrot Analytics data, and many competitors are leaning on IP-driven content to keep up. [READ MORE]
This Week’s Free Report from LG Ad Solutions:
Stadium to Screen – Streaming Live Sports in 2024
