Caitlin Clark Fuels $784.1K in Earned Media Value for Brands
State Farm has been the biggest beneficiary, with Clark driving $226.9K EMV for the brand.
The NCAA women's basketball national championship title may have eluded Caitlin Clark and her Iowa Hawkeyes yesterday, but there's no denying that she has been an absolute force this season — and not only on the court. New data from CreatorIQ reveals the basketball star has driven notable Earned Media Value (EMV) for brands:
- In total, Clark has fueled $784.1K EMV across various social posts since the start of the 2023 season.
- State Farm has been the biggest beneficiary, with Clark driving $226.9K EMV across 12 posts, which resulted in 144.4K engagements and 2.4 million impressions.
- Other top brands by EMV for Clark include Buick ($126.8K), Atlanta Hawks ($123.4K), Nike ($105K) and Bose ($70.7K).
