CREATOR ECONOMY

By the Numbers: Creator Marketing Growth in EU

Eleanor Semeraro

Mar 20, 2024 • 1 min read

Creators have grown to play an important role in our daily lives, with the ability to not only curate communities, but drive sales for brand partners. This “influence” is why Goldman Sachs projected the creator economy will reach half a trillion dollars by 2027.

But how is that growth playing out on a global scale? Well, creator marketing platform CreatorIQ recently looked at 2023 vs. 2022 year-over-year data trends for EU brand campaigns in its platform. Here’s what the company found:

22% increase in unique posts
80% increase in TikTok posts
593% increase in YouTube Shorts
22% increase in the number of creators

Given this notable global growth, CreatorIQ has announced that its annual Connect event is coming to Europe — check out the conference event page for more details.