'Bridgerton' Knights Netflix With EMV Crown
This week On The Measure:
- Bridgerton Helps Netflix Nap Earned Media Value Crown
- U.S. Open A Hole-In-One For Watch-Time
- Sweet Combo For Impressions, Purchase Intent
- Zach D. Films Rises As Teens’ Top Creator
- Can Disney, WBD MAX-imize Bundle Audience?
- This Week’s Free Report: Commercials & Classrooms - TV's Impact on Back to School Shopping
Bridgerton Helps Netflix Nab Earned Media Value Crown
An analysis from CreatorIQ shows that Netflix achieved the highest EMV on social media among streaming services in May, at $149.2 million — an 82% increase vs. April. Bridgerton-related posts alone tallied $23.5 million in EMV for Netflix. [READ MORE]
U.S. Open A Hole-In-One For Watch-Time
The U.S. Open golf championship soars into the lead for June 10-16 TV watch-time. Inscape data shows the event delivered 3.62% of minutes watched, beating out the NBA Finals (1.77%) and MLB games (1.02%) on the week. [READ MORE]
Sweet Combo For Impressions, Purchase Intent
A Haribo commercial, most-seen among all candy & gum ads this year, was one of the only new ads in the category to score 70% or higher in terms of positive purchase intent, according to iSpot Creative Assessment data. [READ MORE]
Zach D. Films Rises As Teens’ Top Creator
Audience ratings data from Tubular Labs shows Zach D. Films, which shares short animated “did you know?” videos, had the most unique viewers among 13- to 17-year-olds in the U.S. in May, at 4.7 million — up 39% month-over-month. [READ MORE]
Can Disney, WBD MAX-imize Bundle Audience?
Max, Disney+ and Hulu share less than 5% of small screen titles across their libraries, according to Parrot Analytics’ Content Panorama, with minimal TV overlap between the services, providing distinct content collections. [READ MORE]
This Week’s Free Report from LG Ad Solutions’
Commercials & Classrooms: TV's Impact on Back to School Shopping
