Brands Netting TV Ad Reach During Copa America

Though the U.S. men's national team was knocked out in the group stage of this year's Copa America soccer tournament, but it hasn't deterred TV audiences from tuning in. The event between CONCACAF and CONMEBOL's best teams is delivering ad reach for networks, as well as advertisers across both Spanish- and English-language airings.

• Verizon led the way with 4.31% of all household TV ad impressions during matches, with an overwhelming majority of that reach coming during Spanish-language airings.
• Copa America accounts for 2x more TV ad impressions for Lowe's than any other programming from June 20-July 10, and the brand is appearing during studio show Copa Tonight as well.
• Modelo's top program is also Copa America (at nearly 2x the next program), and the beer brand is also getting significant reach from the Euro 2024 matches as well (1.34% of all ad impressions in the timeframe; No. 8 among all programming for the brand).