Brands Bank On Black Panther: Wakanda Forever

While Disney and Marvel Studios blitz TV with Black Panther: Wakanda Forever trailers, brands are also getting in on the act as well. iSpot data shared exclusively with AdAge shows how branded campaigns around the movie are also picking up billions of TV ad impressions promoting the film.

Target leads the way with 1.49 billion TV ad impressions around its Black Panther-themed spot, followed by Sprite Zero (832 million impressions) and Target's Spanish-language spot (718 million).

Check out AdAge's Data Center Weekly for more.