Boling Bros’ Big August

The Boling Bros. spent the summer gaining momentum as one of the hottest YouTube accounts in the U.S., according to new Tubular Labs Audience Ratings data. The creators have surged in 2024, from a minimal footprint last year to 35.6 million unique domestic viewers this August across YouTube and Facebook – a 53% month-over-month increase, and the third straight month of double-digit growth. Additional analysis found:

• The Boling Bros. were the No. 25 U.S. creator on YouTube across all age groups this August, and were a particular hit with domestic audiences 34-45 years olds.
• Despite publishing 61 videos (out of 62) with a run time of less than two minutes during August, the Boling Bros. also increased U.S. watch-time by 129%. 
• The Boling Bros. approach is simple: Quick, humorous sketches that largely focus on being real-life brothers. Their vertical videos are easy to digest and speak directly to a younger audience with relatable interactions between siblings.