December's Top Rx Pharma Brands by TV Ad Spend

Rinvoq, an AbbVie JAK inhibitor immunology drug, was the No. 1 prescription pharmaceutical brand when it came to estimated national TV ad spend in December, according to iSpot.tv data shared with FiercePharma. It spent about $40.6 million on TV ads during the month, a decrease from its November spend of $55.8 million.

Some additional insights around TV ads from the top pharma brands in December:

• As a whole, total spend declined month-over-month for the top ten pharma brands, down to $164.9 million from November's $202 million.
• Dupixent, a Sanofi and Regeneron immunology drug, was No. 2 for estimated TV ad spend with $23.1 million, a decrease from its November spend of $25.4 million)
• The three brands that were in the top 10 in December but not in November were Cabenuva (GSK HIV drug) in sixth place, Ocrevus (Roche multiple sclerosis drug) in eighth and Opzelura (Incyte eczema cream) in tenth place.