Big 4 Broadcasters Grow Reach Despite Fewer Ads
This week on The Measure:
- Big 4 Broadcasters Grow Reach With Fewer Ads
- Music Helps NPR’s YouTube Audience Get Younger
- Playoff Watch-Time Keeps Growing for the NBA
- European Creator Economy Heats Up
- Introducing: The Stat Line Podcast
- This Week’s Free Report: iSpot's 2023-24 Linear TV Season Scorecard
Big 4 Broadcasters Grow Reach With Fewer Ads
Big 4 broadcast networks managed to grow TV ad reach this past TV season, despite airing fewer ads YoY, per iSpot. The ad impressions difference was even larger in primetime, at 8.8% growth. [READ MORE]
Music Helps NPR’s YouTube Audience Get Younger
NPR’s video audience skews older — over 50% of its YouTube viewers are over 45 years old, according to Tubular Labs data. But NPR Music (and Tiny Desk) expands its reach to a significantly younger demographic. [READ MORE]
Playoff Watch-Time Keeps Growing for the NBA
The NBA playoffs grew viewership share by a full percentage point week-over-week to own over 5% of all TV minutes watched, according to Inscape. Despite fewer games as the field narrows, semifinal matchups are drawing more interest. [READ MORE]
European Creator Economy Heats Up
Europe’s influencer marketing industry may be younger than that of the U.S. But it’s catching up quickly in some key areas, as data from CreatorIQ shows. Alcoholic and non-alcoholic beverages were some of the biggest growth areas YoY. [READ MORE]
Introducing The Stat Line Podcast
In every episode of The Measure’s new podcast, The Stat Line, guest experts dive into sports media data topics. First up: women’s basketball and the Caitlin Clark effect.
This Week’s Free Report, from iSpot: 2023-24 Linear TV Season Scorecard
