BetterHelp's Big Summer For YouTub Sponsorship

For many, summer presents a lot more time to watch online videos – especially on YouTube. With that in mind, we took a look at which brands had the most sponsored video views on the platform this summer, thanks to data from Tubular Labs. Scope is limited to sponsored videos from June 20-Sept. 22, 2024, and only U.S. sponsors and U.S. content partners.

• Mental health platform BetterHelp sponsored nearly 3,200 U.S. videos on YouTube, which collected a towering 249 million views.
• BetterHelp worked with over 750 different U.S. partners throughout the season, including major names like Joe Rogan, New Rockstars, Sam and Colby, and many more.
• Aura (94.8 million views) and Amazon (71.9 million) were the closest videos sponsors, each focusing on different entertainment video channels.