Beckham's Frito-Lay Futbol Scores with Hallmark Audiences

David Beckham can argue with Peyton Manning over futbol or football, and you'd think that ad is perfect for sports fans.... but they understand the appeal of these pitchmen stretches well beyond the pitch and into the Hallmark audiences. Well played, Frito-lay.

Beckham's Frito-Lay Futbol  Scores with Hallmark Audiences
Photo by Richard Deng / Unsplash
Total TV impressions for this ad in the last two weeks, per iSpot.tv

David Beckham can argue with Peyton Manning over futbol or football, and you'd think that ad is perfect for sports fans.... but they understand the appeal of these pitchmen stretches well beyond the pitch and into the Hallmark audiences.  Well played, Frito-lay.

As you can see below, 5-15 million people a day are seeing this ad every day.

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