Barbie’s Influence Went Beyond The Big Screen In 2023

The year of Barbie went beyond just record-breaking movie ticket sales. Tubular Labs, the leader in global social video intelligence, shared new insights into the marketer and consumer trends that drove Barbie-mania this year.

• Barbie content amassed 1.2B TikTok views in only three days during the movie’s premiere weekend.
• Mattel launched a new YouTube channel to keep up with the movie’s buzz, and expanded consumer audience fueled by the movie’s release.
• The Barbie movie trailer had an early influence on Barbie fans. After the trailer’s release in April, 2023, the channel’s social audience’s likelihood to shop for Barbie merchandise increased by 150%.

To read more about the most influential social video trends, read Tubular’s 2023 Social Video #Rewind analysis here.