Barbie Drives Music Affinity With Chevy

Chevy had a unique position among the many Barbie brand partners, with the new Blazer EV appearing in the movie.

Chevrolet’s new TV spot, “Blazer EV and Barbie” utilized Charlie XCX’s “Speed Drive”, one of the original songs in the movie and the song directly from the Chevy-featured scene. Songtradr data shows how Spotify streams for the track more than tripled after the movie’s premiere, fueling brand affinity.