Bad Bunny's Big Reach

Bad Bunny's a record-setting recording artist, was Billboard's top artist of the year in 2022, and now, may potentially play a key role in this year's U.S. Presidential Election. In response to negative remarks about Puerto Rico during Donald Trump's Sunday rally in New York, Benito Antonio Martínez Ocasio (Bad Bunny's given name) took to Instagram stories to put his support behind Kamala Harris.

But how big IS Bad Bunny? We dove into the data a bit more to quantify the star's audience.

• Data from CreatorIQ shows that his Instagram audience – 45.7 million strong – has an "excellent" engagement rate of 6.56% and over 20% of those followers are based in the U.S.
• On YouTube, Tubular Labs data reveals that he was the No. 51 (globally) music & dance creator on YouTube in September, with 221.8 million views.
• Songtradr data also highlights that Bad Bunny is in the 95th percentile by Spotify popularity in the last year, collecting 62.63 million listeners on the platform.

Needless to say, it's a sizeable and influential footprint, especially when utilized just days before the 2024 election.