What Do Avid NFL Audiences Watch In The Offseason?

Advertising during NFL games isn't for every brand. And for brands looking to reach avid (those that watched at least 18 hours of regular season games last season) NFL viewers, there are much more cost-efficient options available in the offseason – as a new advanced audiences report from iSpot points out.

• Many avid NFL viewers are broadcast network loyalists, as iSpot's research shows a relatively high overlap with audiences for evening news, late-night comedy and primetime scripted programming.
• Late-night, in particular, saw multiple shows hit more than 60% of that avid NFL audience; and while those programs are still premium placements, prices still avoid the highs of the NFL.
• The broadcast focus also maps to the typical profile of these avid NFL audiences, as iSpot found that over 45% of these viewers have a resident aged 65 years or older in their home.