Martha Bennett

CREATOR ECONOMY

News Publishers Net More Viewers in March

Other major publishers like Fox News and NBC News were relatively static, showing small month-over-month unique viewer declines of 1% and 3%, respectively.

CREATOR ECONOMY

Hulu Hits New Heights on Social

Hulu was the No. 3 media & entertainment creator in the U.S. in March, reaching 40.6 million unique U.S. viewers across both Facebook and YouTube.

CREATOR ECONOMY

Increased Uploads set The Dodo Up for Social Video Success

The Dodo is seeing its long-term social strategy pay off, according to new Audience Ratings from Tubular Labs.

CREATOR ECONOMY

UNILAD Rides Virality To Major March Audience Increase

The channel saw unique viewers grow by 45% month-over-month, rising to UNILAD’s highest levels in the last year.

CREATOR ECONOMY

Media Publishers Poised for Social Video Growth in 2024

Mainstream media has exhibited unprecedented growth on social video over the past year.

CREATOR ECONOMY

Platform Diversification Reveals Growth Opportunities For Social Video

By uncovering the nuances of each platform, creators can tailor content to each unique audience and improve targeting.

CREATOR ECONOMY

Nightcap Continues Its Rapid Rise On YouTube

Tubular Labs data reveals that the show increased its unique U.S. viewers across YouTube and Facebook by 43% month-over-month, while minutes watched climbed by 52%.

CREATOR ECONOMY

Lina Star Grows Unique Viewers On Social Video Nearly 5x, Year Over Year

ASMRLinaStar is only about 15 million unique viewers away from the No. 1 creator spot (Dylan Anderson), and less than 9 million behind MrBeast.

CREATOR ECONOMY

Media Companies Kick Off 2024 With Big Social Video Views

The three parent companies were the biggest properties on the two social platforms by U.S. unique viewers in January.

CREATOR ECONOMY

Cartoon Promos Boost Amazon Prime Video’s Social Watchtime, Audience

The new show helped fuel a 41% increase in Amazon Prime Video’s U.S. unique viewers across YouTube and Facebook, and a 74% boost in minutes watched.

CREATOR ECONOMY

Entertainment Strikes Push Audiences To More Reality TV Content

YouTube views related to US reality TV climbed by 55% year-over-year during the 2023 summer of writers’ strikes.

CREATOR ECONOMY

Barbie’s Influence Went Beyond The Big Screen In 2023

The year of Barbie went beyond just record-breaking movie ticket sales. Tubular Labs, the leader in global social video intelligence, shared new insights into the marketer and consumer trends that drove Barbie-mania this year. * Barbie content amassed 1.2B TikTok views in only three days during the movie’s premiere

SPORTS

Data: Female Sports Influence Grew in 2023

In 2023, women’s soccer viewership more than doubled to 1.4B views.

CREATOR ECONOMY

Nostalgia Draws In Viewers Across Social Platforms

While McDonald’s didn’t orchestrate the “Grimace shake” trend that racked up over 1.2B views in a single month, they certainly benefited from consumers eager to try the purple berry milkshake.

TV ADVERTISING

VIZIO Home Screen Innovations Drive Engagement

A recent analysis by VIZIO reveals that interactive campaigns featured on its re-imagined Home Screen platform can boost viewer engagement by up to 5x.

CREATOR ECONOMY

Tubular: 63% Of YouTube Holiday Gift Guide Viewers Are Men

According to a new report by Tubular Labs and Chartbeat, marketers would be best served making holiday gift guides geared toward men. * Many brands market to women shoppers over the holidays, considering that women control over 80% of U.S. consumer purchase decisions. * However, Tubular data found that men actually

CREATOR ECONOMY

Timing is Everything On Black Friday, Cyber Monday

As shoppers prepare for the busiest season of the year, brands and agencies are looking to find the best way to find consumers looking for the right deal at the right time. According to a new report from Tubular Labs and Chartbeat, shoppers are looking up deals on mobile post-turkey

CREATOR ECONOMY

DIY Content Goes Long For Holiday Season

While short-form content has exploded over the past few years, longer content still has its benefits. According to a new report from Tubular Labs and Chartbeat, 0-30 second videos made up the largest share of holiday DIY & decorating videos in 2022, but it's 61-120 second videos that

CREATOR ECONOMY

All The News You Can View(s)

Cable and broadcast news surged in September 2023, as U.S. audiences tuned in to stay informed – but also for less newsworthy fodder as well, according to Tubular Labs. * As part of their monthly Audience Ratings findings, Tubular found that in September, NBC News saw its U.S. unique viewers

CREATOR ECONOMY

Kids Diana Show Surpasses Creator Peers in Fall Social Watchtime

While school starting again usually means a dip for individual creator video viewers and minutes watched – and it did for the overwhelming majority of creators in September 2023 – there were some exceptions to that rule. * According to Tubular Labs Audience Ratings, Kids Diana Show stood apart from others, as one

CREATOR ECONOMY Featured

MrBeast Minutes Watched Hit New High For 2023

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. When taking a closer look at YouTuber MrBeast, Tubular found that in August: * MrBeast videos scored over 1.4 billion U.S. minutes watched across YouTube and Facebook

CREATOR ECONOMY

Tegna Finds New Audience Growth On Social Video

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. One point that stood out, in particular, was Tegna’s rapid growth in viewership in the last month of summer. Tubular found: * In Aug. 2023, Tubular Audience Ratings

CREATOR ECONOMY

WWE Content Is A Summer Slam With Younger Audiences

In the dog days of summer, 13-to-24 year-old U.S. viewers are still watching sports content, but overwhelmingly, that time was dedicated to WWE. Tubular Audience Ratings data shows U.S. 13-to-24 year-olds watched WWE videos on YouTube and Facebook for 147.1 million minutes in July. * That was most

TV

VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

Several key factors contributed to these results: * Penetration: New buyers who hadn't previously engaged with the brand's products within the 12 months preceding the campaign accounted for nearly half of the sales lift, highlighting VIZIO's ability to reach, engage, and influence an untapped audience.

CREATOR ECONOMY

Night Time Scrollers Are Sweet Spot For News Publishers

As part of its H2 2023 Social Video Trends Report, Tubular Labs is taking a closer look into what’s keeping the attention of viewers on social media. Particularly for news creators, it can be challenging to push past the 24-hour news cycle, but digging into trends from the first