CREATOR ECONOMY Females Flock To Fox News The cable network saw U.S. female viewers grow by 31% month-over-month.
CREATOR ECONOMY Law & Crime Network Watch-Time Rises With Diddy News Law & Crime Network saw September U.S. minutes watched across YouTube and Facebook jump by 51% month-over-month according to Tubular Labs
CREATOR ECONOMY House Of Highlights Holds Social Sports Video Crown According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook.
CREATOR ECONOMY Chef Koudy Cooks Up Audience Growth With Shorts The creator uses food for quick comedic shorts, spurring nearly 5x growth in unique U.S. viewers according to Tubular.
CREATOR ECONOMY Podcasts Utilize Social Video To Earn Lengthy Watchtime Tubular Labs data reveals an increasing number of podcasters are publishing long portions of episodes or entire episodes altogether
CREATOR ECONOMY Women flock to The Daily Show on YouTube, Facebook in August Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.
CREATOR ECONOMY Pakman Gobbles Up Watch-Time Pakman’s volume-focused video-sharing helped fuel extensive watch-time across numerous videos.
CREATOR ECONOMY USA Today’s Winning Strategy With Gen Z USA Today is the No. 3 news & politics media outlet by unique U.S. video viewers age 13-to-24 across YouTube and Facebook
CREATOR ECONOMY Boling Bros’ Big August The creators have surged in 2024, from a minimal footprint last year to 35.6 million unique domestic viewers this August across YouTube and Facebook – a 53% month-over-month increase.
CREATOR ECONOMY Big News Month Fuels Double-Digit Audience Growth Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.
CREATOR ECONOMY SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases U.S. minutes watched for SpongeBob SquarePants’ official Facebook and YouTube pages grew to 462.2 million in July 2024.
CREATOR ECONOMY Deadpool, Hot Ones Serve Up Big Month For First We Feast First We Feast, the home of Hot Ones, saw U.S. minutes-watched surge 53% month-over-month to a one-year high of 266 million minutes.
CREATOR ECONOMY ABC News’ Unique Audience Soars On Social ABC News’ reach increased 56% month-over-month, and was by far its highest monthly total in the last year.
CREATOR ECONOMY CNN Gains Traction on Social During Election Cycle Audience ratings data from June shows CNN’s unique U.S. viewers across YouTube and Facebook rose 25% month-over-month to 27.3 million
CREATOR ECONOMY MLB Promo Reserves YouTube Views For Booking.com Booking.com grew its unique U.S. viewers across YouTube and Facebook by 24% month-over-month to 37.8 million – No. 4 among all domestic brands.
CREATOR ECONOMY Watch-Time Surges For Late Night Shows Post-Strikes Data from Tubular Labs reveals that The Daily Show, Jimmy Kimmel Live and The Late Show With Stephen Colbert have all seen dramatic bumps in watch-time.
CREATOR ECONOMY Jordan Matter’s Channel Succession Plan Pays Off The uptick for Matter’s channel seems to coincide in part with the reins largely being handed off to his daughter, Salish.
CREATOR ECONOMY Harbor Freight Builds Audience of Over 60 Million Via Social Video Harbor Freight doesn’t seem like an inherently “social” brand on paper, yet the tool brand used video ads throughout May 2024 to significantly expand its reach. Data from Tubular Labs Audience Ratings data found that: * Harbor Freight videos were seen by nearly 61 million unique U.S. viewers across
CREATOR ECONOMY Seniors Sitting For Millions Of Hours Of MSNBC Social Videos The 55+ age bracket is plenty tech-savvy, it seems – or at least tech-savvy enough to watch over 10.6 million hours of MSNBC videos across Facebook and YouTube, as new data from Tubular Labs shows. * In May 2024, U.S. audiences over 55 years old tuned into more minutes of
CREATOR ECONOMY Chefclub Network Cooks Up Comeback Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.
CREATOR ECONOMY Zach D. Films Rises As Teens’ Top Creator Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had
CREATOR ECONOMY Men Watched U.S. News Videos For 2.5x Longer Than Women Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.
CREATOR ECONOMY Single Video Fuels Kids Roma Show Audience Explosion The channel grew U.S. minutes watched by 283% month-over-month, to 959.5 million – No. 3 among all domestic media & entertainment creators.
CREATOR ECONOMY SNL Heats Up, Even With Limited Election Content Year-over-year, SNL is up 54.5% in terms of unique viewers.
SPORTS Youth Sports Nets Larger Audience For SportsCenter SportsCenter Next’s unique U.S. audience (across Facebook and YouTube) nearly doubled SportsCenter’s last month.
