Martha Bennett

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Trump Election Win Fuels Fox News Tune-In On Social

Republican Donald Trump winning the 2024 U.S. Presidential Election was not just a boost for the candidate, but also (conservative-leaning) Fox News as a video publisher. According to recent Tubular Labs Audience Ratings, Fox News’ unique U.S. viewers across YouTube and Facebook soared during the election month. Further

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Joe Rogan Scored More Watch-Time Than Any Network Last Month

Joe Rogan didn’t need an election to become popular on YouTube, but it certainly drove an audience surge in October 2024, as Tubular Labs data reveals. * In October, Joe Rogan was the #3 creator by minutes-watched (1.2 billion U.S. minutes-watched) across YouTube and Facebook according to Tubular

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Entertainment News Giants Grow Video Audience

Entertainment Tonight and Access Hollywood have long been titans of entertainment news, but are finding new growth on social video, according to Tubular Labs.  * Audience Ratings data shows that since October 2023, Entertainment Tonight has seen unique U.S. viewers across YouTube and Facebook climb by nearly 41%, while Access

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Randy The TikTok Grandpa Takes YouTube

Randy Timmerman has a significant following as Gramps_Takes on TikTok but in recent months, he’s expanded his reach to other platforms – including YouTube. According to Tubular Labs’ Audience Ratings:  * He was No. 10 by unique U.S. viewers across YouTube and Facebook in October, with 46.5 million.

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Females Flock To Fox News

The cable network saw U.S. female viewers grow by 31% month-over-month.

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Law & Crime Network Watch-Time Rises With Diddy News

Law & Crime Network saw September U.S. minutes watched across YouTube and Facebook jump by 51% month-over-month according to Tubular Labs

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House Of Highlights Holds Social Sports Video Crown

According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook.

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Chef Koudy Cooks Up Audience Growth With Shorts

The creator uses food for quick comedic shorts, spurring nearly 5x growth in unique U.S. viewers according to Tubular.

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Podcasts Utilize Social Video To Earn Lengthy Watchtime

Tubular Labs data reveals an increasing number of podcasters are publishing long portions of episodes or entire episodes altogether

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Women flock to The Daily Show on YouTube, Facebook in August

Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.

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Pakman Gobbles Up Watch-Time

Pakman’s volume-focused video-sharing helped fuel extensive watch-time across numerous videos.

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USA Today’s Winning Strategy With Gen Z

USA Today is the No. 3 news & politics media outlet by unique U.S. video viewers age 13-to-24 across YouTube and Facebook

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Boling Bros’ Big August

The creators have surged in 2024, from a minimal footprint last year to 35.6 million unique domestic viewers this August across YouTube and Facebook – a 53% month-over-month increase.

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Big News Month Fuels Double-Digit Audience Growth

Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.

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SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases

U.S. minutes watched for SpongeBob SquarePants’ official Facebook and YouTube pages grew to 462.2 million in July 2024.

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Deadpool, Hot Ones Serve Up Big Month For First We Feast

First We Feast, the home of Hot Ones, saw U.S. minutes-watched surge 53% month-over-month to a one-year high of 266 million minutes.

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ABC News’ Unique Audience Soars On Social

ABC News’ reach increased 56% month-over-month, and was by far its highest monthly total in the last year.

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CNN Gains Traction on Social During Election Cycle

Audience ratings data from June shows CNN’s unique U.S. viewers across YouTube and Facebook rose 25% month-over-month to 27.3 million

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MLB Promo Reserves YouTube Views For Booking.com

Booking.com grew its unique U.S. viewers across YouTube and Facebook by 24% month-over-month to 37.8 million – No. 4 among all domestic brands.

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Watch-Time Surges For Late Night Shows Post-Strikes

Data from Tubular Labs reveals that The Daily Show, Jimmy Kimmel Live and The Late Show With Stephen Colbert have all seen dramatic bumps in watch-time.

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Jordan Matter’s Channel Succession Plan Pays Off

The uptick for Matter’s channel seems to coincide in part with the reins largely being handed off to his daughter, Salish.

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Harbor Freight Builds Audience of Over 60 Million Via Social Video

Harbor Freight doesn’t seem like an inherently “social” brand on paper, yet the tool brand used video ads throughout May 2024 to significantly expand its reach. Data from Tubular Labs Audience Ratings data found that:  * Harbor Freight videos were seen by nearly 61 million unique U.S. viewers across

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Seniors Sitting For Millions Of Hours Of MSNBC Social Videos

The 55+ age bracket is plenty tech-savvy, it seems – or at least tech-savvy enough to watch over 10.6 million hours of MSNBC videos across Facebook and YouTube, as new data from Tubular Labs shows. * In May 2024, U.S. audiences over 55 years old tuned into more minutes of

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Chefclub Network Cooks Up Comeback

Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.

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Zach D. Films Rises As Teens’ Top Creator

Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had