Lorenzo Chiodo - THE MEASURE (Page 3)

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Lorenzo Chiodo

Which Brands Voted For Election Night TV Ad Impressions?

Which Brands Voted For Election Night TV Ad Impressions?

Election Night is huge for TV networks, and the unique evening of programming presents an opportunity for brands that choose to wade into those waters. Data from iSpot looks at the most-seen advertisers during Election Night coverage this year, with Voya Financial and Columbia Pictures leading the way among the

Amazon’s Black Friday Deals Even Bode Well For Yetis

Amazon’s Black Friday Deals Even Bode Well For Yetis

As the holiday shopping season looms, Amazon wants consumers to know about their early Black Friday deals. The brand’s new spot, “Holidays: Lonely Yeti”, depicts the mythical creature as being socially rejuvenated, after discovering Amazon’s early Black Friday deals. Using data from iSpot, AdAge shares that the ad

World Series Goes Head-To-Head With Football On Broadcast TV

World Series Goes Head-To-Head With Football On Broadcast TV

While football owns the fall, this year’s World Series still managed to compete for eyeballs across broadcast networks. Data from VIZIO’s Inscape shows that from Oct. 28-Nov. 5 the World Series accounted for 10.78% of minutes watched across ABC, CBS, Fox and NBC. That barely trailed the

Beauty Brands Aren't Spending Enough On Influencer Marketing

CREATOR ECONOMY

Beauty Brands Aren't Spending Enough On Influencer Marketing

Building a beauty brand in 2022 is a costly endeavor. Brit Starr, senior vice president of strategy at CreatorIQ, told Women’s Wear Daily that the big brands with more money to spend see the most success when it comes to social media engagement. * According to Tribe, a data platform

CPG Brands Turn The Tide In Q3

CPG Brands Turn The Tide In Q3

Along with its new Q3 report, iSpot shared a list of the most seen CPG brands on TV last quarter, by share-of-voice (SOV). Most notable on that list: pet food manufacturer Blue Buffalo jumped into the top 10 from No. 26 in Q2 with a 32.9% increase in impressions,

Political CTV Ad Campaigns Are Cranking Ahead of Midterms

Political CTV Ad Campaigns Are Cranking Ahead of Midterms

As the midterm elections approach, political advertising is heating up and candidates are on track to shell out nearly $9 billion in ad spend, with $1.5 billion of that going to connected TV. Madhive, a leading tech company in the TV advertising space, recently examined current political advertising trends

In Big Data, It’s Hard To Tell Who’s Home

Data Validation

In Big Data, It’s Hard To Tell Who’s Home

A recent analysis from Truthset revealed that family demographics, including marital status and whether or not children reside in a household, is often incorrect within big data sets. * Only 40% of data sets accurately indicated the presence of children. * While overall marital status is correct 63% of the time, “single”

Yellowstone’s Peak Performance On TV

Yellowstone’s Peak Performance On TV

With Yellowstone’s season five premiere right on the horizon, we used data from VIZIO’s Inscape to quantify the success of the hit Paramount Network show. During season four – Nov. 7, 2021-Jan. 2, 2022 – Yellowstone was No. 11 among all programs by watch-time. The show also accounted for nearly

Candy Sweetens TV Ad Approach Ahead Of Halloween

Candy Sweetens TV Ad Approach Ahead Of Halloween

As candy brands vie for Halloween supremacy, TV ads help them stay top-of-mind for consumers. iSpot reveals data on candy TV advertising this year, and how industry giants like Hershey and Mars both changed their respective approaches to Halloween – including Hershey’s move to consolidate brands into the same ad