Lorenzo Chiodo

TV

Pets Win For Brands In 2022’s Most Likeable TV Ads

Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among

Social Video

Sports Videos Still Have Bounce, Grow 33% Year-Over-Year On YouTube

You’d think there was a limit on how much sports content audiences could watch across all screens, but apparently we’ve yet to reach that point. Data from Tubular Labs’ Q4 category infographics revealed that YouTube views for sports-related videos grew 33% year-over-year as of October 2022. * Interestingly, lumberjack

CREATOR ECONOMY

Travel Audiences Love The Beach

A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...

CREATOR ECONOMY

Messi's Social Media Presence Climbs In November

Leo Messi’s social media clout is skyrocketing, hot off the tails of a World Cup Championship. From October to November of this year, the GOAT’s unique viewership more than doubled from 4.2M to 8.6M viewers, according to data from Tubular Labs.

Social Video

Electronics Video Viewers Want To Go Fast

New infographics released by Tubular Labs include a deep-dive on electronics video viewers on YouTube.

TV

Most-Seen Brands On TV: Restaurants Surge

In advance of iSpot’s new 2022 recap report (publishing this week), TVREV shares its list of the most-seen brands on TV this year.

Social Video

Leo Messi Fans Are 69.4x More Likely To Watch MLS Content Than The Norm

The 2022 World Cup is almost over, and Lionel Messi silenced the doubters. As the GOAT contends for his first World Cup trophy, insights from Tubular Labs show interesting social video viewing habits coming from fans of the Argentine superstar. Audiences searching for Messi also have a high propensity for

CREATOR ECONOMY

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of

CREATOR ECONOMY

Sponsored Holiday Shopping Posts Rise On Instagram

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram...

Social Video

Mexico Soccer Fans Are 61.9x More Likely To Shop For PS5 Games On Amazon

Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity

TV Audience

NFL Gobbles Up Turkey Day Watch Time

With three competitive games on Thanksgiving Day, the NFL dominated televisions, as shown by data from Inscape. The league accounted for over 26% of all minutes watched on Nov. 24, which was 4 times the total for the next most-watched program (NBC’s Macy’s Thanksgiving Day broadcast). Some other

TV

Retail Giants Blitz Thanksgiving

The holiday shopping season has officially begun, and retailers made the most of big TV audiences during the “Turkey Five.” According to iSpot data, est. national TV ad spend for retail brands rose 6.4% year-over-year during the five-day holiday weekend. TV ad impressions also showed slight dips, down 4.

Social Video

U.S. Soccer Fans Are 91.7x More Likely To Shop For Sunglasses On Amazon

With the 2022 World Cup in Qatar underway, U.S. Soccer has got the nation's attention, especially since the team missed the previous tournament in 2018. Amid the soccer frenzy, insights from Tubular Labs show interesting shopping trends coming from fans of the red white and blue. Audiences

TV

Santa Claus Is Coming... To Wendy’s

Wendy’s is in full holiday swing, promoting their latest dessert offering on some of TV’s biggest networks. The brand’s new spot, “Just A Guy”, features a suspiciously jolly customer enjoying a peppermint frosty. Using data from iSpot, AdAge shares that Wendy’s landed nearly 3 million impressions

TV

Proactiv Wants Consumers To Be Proactive This Holiday Season

Proactiv wants consumers to know about their holiday deals this season, while getting ahead of potential skin issues. The popular skincare brand’s new spot, “Holiday Deal Reveal," shows off their holiday deals, as their consumers reveal clearer skin. Using data from iSpot, AdAge shares that the ad performed

TV

Google Shopping Is Gearing Up For The Holidays

In light of the holiday season, Google is pushing ads to show off the browser's shopping search capabilities. The brand recently put out two new spots – “Shop: Puffer Jackets” and “Shop: Signed, Sealed, Delivered," which feature consumers immersed and at ease while shopping with Google’s platform.

TV

‘Tis The Season For Toys

Tonies is trying to make their way on to kids’ holiday wish list, by showcasing their Disney themed Tonieboxes. The brand’s new spot, “Let It Go”, features kids playing with their new Frozen and Lion King Tonieboxes. Using data from iSpot, AdAge shares that the short-but-sweet spot has performed

Social Video

Reels-y Effective Content Types On Instagram

A new annual survey from CreatorIQ reveals numerous findings around the creator economy, including just how important Instagram Reels have become. According to the report, respondents say Reels are the most effective (most likely to drive engagement/outcomes) content type on Instagram 71% of the time. But just 10% said

Social Video

These Shopping Categories Score With Soccer Fans

With the World Cup just days away, Tubular Labs shares data around what soccer social video viewers are shopping for most (which may perhaps give glimpses into the types of brands that should activate around the World Cup’s TV and digital content). Chief among them? Xbox, which leads the

TV

Black Panther Reigns Once More As Trailer Blitzes TV

Anticipation was high for the sequel to 2018’s Black Panther, and Marvel Studios approached TV advertising accordingly to get audiences in seats for opening weekend. Data from iSpot shows that the Black Panther: Wakanda Forever trailer has the highest est. national TV ad media value of Marvel’s three

TV

Can Convergent TV Fight Fragmentation?

In a new report, The Great Unification of Converged TV, Innovid reveals the biggest pain points of a converged TV market according to advertisers the company surveyed. Viewership fragmentation (40%) is the largest source of headaches, followed by creative personalization (37%). Though one could also argue that these are also

TV Audience

Yellowstone Remains Paramount Network’s Peak Program

Paramount Network’s Yellowstone was the second most-watched show on Sunday, according to VIZIO’s Inscape, largely as a result of its two-hour season five premiere. When also including reruns leading up to the new episodes, the show accounted for 6.16% of all live, linear minutes watched during the

TV

Downy Deploys Backstreet Boys In New Spot

Downy’s new spot, “Tell Me Why," features a woman receiving laundry tips from her Backstreet Boys poster, with the boy band advising -- or rather, singing -- that she should use Downy’s new rinse and refresh odor remover. Using data from iSpot, AdAge shares that the brand

TV

Love Is In The Air, With Princess Cruises

With the premiere of CBS’s new reality TV show, “The Real Love Boat," Princess Cruises wants to get their audience excited about the cruise ship vacations they have to offer. In the brand’s new spot, “The Original Love Boat,” Princess Cruises shows all the good times to

TV

Holiday Shopping Doesn’t Stop For Cats & Dogs

With the Holidays on the horizon, PetSmart wants consumers to know that you can, and should, give gifts to your pets too. The brand’s new spot, “Holidays: Anything for Pets," shows a young girl with her husky going door to door in a snow-laden neighborhood, giving gifts to