Lorenzo Chiodo - THE MEASURE

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Lorenzo Chiodo

Roaring Data At Cannes Lions

Big Data Brains

Roaring Data At Cannes Lions

While at Cannes Lions, Media Cartographer Evan Shapiro shot a series of interviews with some truly big data brains. In this first episode of Big Data Brains, Shapiro has a global discussion about the importance of local with R. Spencer Potts, who also hosted our show in Cannes, at Madhive&

XR’s Jo Kinsella On Why Creative Is The New KPI

XR’s Jo Kinsella On Why Creative Is The New KPI

In this interview from CES 2024, President of XR Extreme Research Jo Kinsella shares how it’s going to change the industry with creative metadata. Jo Kinsella: People think of us as a traffic delivery company. I don't want to talk about delivery. It's a utility.

OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising

OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising

In this interview from CES 2024, OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board. Brittany Slattery: As we look at this next year, and even beyond

Inscape’s Ken Norcross On Measuring OTA, And Inscape’s Tuner Data Product

Inscape’s Ken Norcross On Measuring OTA, And Inscape’s Tuner Data Product

In this interview from CES 2024, Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure. Ken Norcross: Over the air is what most of us think about

Wireless Brands Are Singing Older Tunes

Wireless Brands Are Singing Older Tunes

Songtradr used its AI sonic analysis technology to evaluate the songs licensed in some of the most-seen wireless ads on TV

The Auto Brands’ Songs of Summer

The Auto Brands’ Songs of Summer

Data from Songtradr shows how automakers drive brand affinity through music.

Music Sheds Light on Intended Audience for Back to School Ads

Music Sheds Light on Intended Audience for Back to School Ads

Songtradr's AI-driven analysis deciphers the art of choosing music in this year's back-to-school ads, revealing brand strategies to bridge generational gaps.

TikTok Music Trends: August 2023 — Songs of Summer

TikTok Music Trends: August 2023 — Songs of Summer

Songtradr dives into essential TikTok music hacks and trends, and highlights TikTok's inaugural 'Songs of the Summer' list.

How Taco Bell Spices Up Their TV Ads With Music Choices

How Taco Bell Spices Up Their TV Ads With Music Choices

Songtradr data reveals how the brand uses a melodic blend of genres and artists to resonate with youthful audiences

Barbie Drives Music Affinity With Chevy

Barbie Drives Music Affinity With Chevy

Barbie's brand play with Chevy.

The Sound of Ram Trucks

The Sound of Ram Trucks

Highlighting Ram's sonic identity with its TV ads.

TikTok Music Trends: July 2023 — Taylor’s Version

TikTok Music Trends: July 2023 — Taylor’s Version

How music elevates UGC on social, and how brands can activate it.

Kraft-ing A Commercial Identity With Music

Kraft-ing A Commercial Identity With Music

Songtradr data reveals how The Kraft Heinz Company utilizes music to stand out across its many brands.

How TJX Creates A Consistent Tone Between Brands Using Music

Songtradr data shows how TJX pulls its brands together by creating sonic similarities.

Chevy Empowers Marketing with Music at the Wheel

Chevy Empowers Marketing with Music at the Wheel

How Chevrolet is crafting a consistent sonic identity.

Music Accounts for 15% of UK Beauty Industry’s Business Performance

Music Accounts for 15% of UK Beauty Industry’s Business Performance

Music provides a “sonic watermark” to unify fragmented beauty influencer marketing activity.

Top TikTok Tracks and Trends for March

Top TikTok Tracks and Trends for March

Here are the trends that dominated TikTok in March, and the songs they used.

Syndicated TV's Staying Power

Syndicated TV's Staying Power

Premium programming is a major source of TV ad impressions, but many syndicated shows still deliver impressive reach as well. iSpot data shared with TV News Check spotlights the top syndicated programs by impressions, with Friends clearly leading the way. The sitcom delivered over 21.3 billion TV ad impressions

Apple Ad Helps Space Rangers Take Off

Apple Ad Helps Space Rangers Take Off

Music from TV ads can help build brand affinity, but those spots can also push music affinity as well, as data from Songtradr reveals. The company recently shared data with AdAge to showcase how spots used in Apple TV ads can receive a major popularity boost. One of those is

Grey’s Anatomy Still The Hottest Show For Music Searches

Grey’s Anatomy Still The Hottest Show For Music Searches

Say what you will about Grey’s Anatomy, but the show has its fans – and music searchers, as end-of-year data from Tunefind (a Songtradr company) recently revealed. Grey’s Anatomy had 1% more music searches on Tunefind in 2022 than HBO hit Euphoria to continue its hot streak as the

Pets Win For Brands In 2022’s Most Likeable TV Ads

Pets Win For Brands In 2022’s Most Likeable TV Ads

Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among