John Cassillo

TV

No Joke, ABC Leads with ‘The Prank Panel’

ABC’s new reality comedy series The Prank Panel —starring Johnny Knoxville, Eric Andre and Gaboury Sidibe—tops the Promo Mojo ranker for the week ended July 2, making it TV’s most promoted show. ABC is joined by fellow traditional broadcaster CBS, which promotes the fifth season of reality

TV

Sports Betting Grows National TV Ad Spend In U.S.

Sports betting is more prevalent than ever before in American history. With that comes lucrative partnerships with sportsbooks and new advertising revenue streams. The amount sportsbook brands have spent on national TV commercials annually has increased from $21.4 million in 2019 to $314.6 million in 2022 and sports

MARKETING

Study: Luxury Brands May Be Recession-Proof

While rececession fears spark plenty of shifts to consumer behaviors, luxury brands may be immune to these dynamics, according to a new study from Wunderkind. The survey found that 89% of consumers are expected to maintain or increase purchases of “luxury-specific” items in the year ahead. Of the consumers surveyed,

CREATOR ECONOMY

Spider-Man’s Popularity Is A Streaming Strength

Over the last three years, there have been 2.7 million YouTube video uploads related to Spider-Man, totaling over 189 billion views – according to Tubular Labs. And views for Spider-Man videos have topped 1.20 billion every week since Nov. 15-21, 2021 – peaking the first week of June 2023 at

TV

Snap Back to Reality?

The writer’s strike means there’s a fleeting number of scripted programs on TV right now, which could have brands looking for more reality TV advertising opportunities. Data from iSpot reveals reality TV’s share of household ad impressions dating back to last July, and the summer is poised

TV

Sports Are Cutting Themselves (And TV) To Pieces

For all of the good streaming has done for the proliferation of content overall, that proliferation has also led to significant fracturing. As one account pointed out on Twitter this week, you’d need FOUR different subscriptions – Peacock, Amazon, YES Network and Apple TV+ – to watch the New York Yankees

CREATOR ECONOMY

Cocomelon’s Steady Ascent

It’s tough to believe that kids content giant Cocomelon can still grow its pool of unique viewers on social video, yet that’s exactly what it’s been doing for the past year, according to data from Tubular Labs. The creator is No. 1 among all U.S. creators,

MARKETING

Amazon Gives Queen’s 'Cool Cat' A Major Boost

Amazon’s recent TV ad “Tache” has breathed new life into a deep-cut track from Queen called “Cool Cat” according to data from Songtradr, boosting its Spotify popularity score by over 33%. Since the ad first aired on March 13, Songtradr data shows the track’s popularity score rose from

TV

NFL Holds Power In Primetime

iSpot’s upcoming TV season ad recap dives into some of the industry’s biggest narratives from September through early May, including in-depth looks at specific dayparts and networks. One of the findings, shared with TVREV in advance: The NFL still owns primetime on the Big 4 nets – with 18.

CREATOR ECONOMY

Shorts Views Are Tall For TV

Even the country’s largest TV networks can’t avoid the larger cultural push toward short video content. Tubular Labs data reveals that nearly 35% of YouTube views for the top broadcast and cable properties (Sept. 2022-April 2023) came from videos less than a minute in length. As audiences watch

TV

Scoring With Incremental Ad Reach

A new announcement from Fubo shows how much sports will remain an enormous part of ad decision-making, even as audiences migrate to streaming environments. Fubo is now partnering with iSpot to support connected TV measurement, quantifying ad impressions delivered to incremental households beyond linear TV (plus person-level estimates for co-viewing)

TV

Panda Express Breaks Through With Top TV Ad In Early 2023

iSpot's recent video ad spotlight report recapping the first four months of 2023 honored 25 commercials across a variety of industries, from quick-serve restaurants, to automotive brands, insurance and more. But it was Panda Express that achieved the biggest breakthrough with its "Fire Kissed" spot. Panda

TV

Primetime Ad Minutes Still Climbing For Top TV Networks

Even as TV viewership continually shifts to disparate streaming services and alternative dayparts, there’s still a premium on primetime programming — as you’ll likely hear repeatedly during Upfronts. Perhaps as a result, ad time has kept climbing in primetime in the January through April timeframe. TVREV analyzed data from

TV Audience

NFL Draft Is TV Audience's First Pick In Primetime

The NFL Draft, an unwanted TV property many years ago, is now one of the biggest events of the year from a viewership standpoint. And the 2023 edition has been no different, at least through the first round. According to Inscape data: * The 2023 NFL Draft was the No. 1

MUSIC

Shakira, TikTok and How Brands Can Find Similar Success

Using recent Shakira popularity on TikTok, Songtradr digs into how brands can find similar success, sometimes without even utilizing the original song. Shakira and Bizzarap’s “Bzrp Music Sessions, Vol. 53” (or “Out of Your League”) was one of the most-used songs on TikTok earlier in 2023 – according to data

TV

The Post-Tucker Carlson Reality For Fox News

As much as the network may want to move on from the false election fraud claims that got them into their current legal problems, and the power that Carlson had manning the top nightly program on cable news, it’s also going to be hard for the network to walk

CREATOR ECONOMY

Which Head Of State Was Ahead In Q1?

Q1 U.S. YouTube data from Tubular Labs shows year-over-year momentum for video views about both our own presidency, and the U.K. Royal Family. Video views for domestic YouTube videos about the U.S. presidency grew by 102% YoY in Q1, while U.S. views about the Royal Family

TV

Upfronts Survey: TV Spend Not Going Anywhere

While we’ve been hearing a constant drumbeat of “recession” talk since last year, it may not have the presumed effect on the TV ad market – at least not for the 2023 Upfronts, anyway. A recent survey from iSpot revealed 2023 upfront plans for over 500 brand and agency professionals,

Streaming

Native OS Streaming Soars

It's been known for awhile that the dongle is dying, but recent research from Hub reveals even more around OEM operating system dominance. Hub’s 2023 Connected Home Report shows that in Q1 2023, 88% of smart TV households were streaming via native OS – up from 75% in

CREATOR ECONOMY

Super Mario's Staying Power

Data from Tubular Labs shows how a record-breaking opening weekend at the box office was no fluke for the Super Mario Bros. movie. Nintendo's Super Mario was one of the top gaming franchises by YouTube views per video in Q1, at 156K. Such continued success with gaming audiences

SPORTS

YouTube’s Sunday Ticket Structure A Touchdown… For YouTube

About a month before from the release of the 2023-24 NFL regular season schedule, fans now know how much they’ll pay to watch the games. On Tuesday, YouTube announced a variety of price points for customers that looks steep on paper, but is mostly a savvy scheme devised to

SPORTS

Endeavor Wants The Sports Entertainment Content Title Belt

In an environment full of sports entertainment behemoths, you would’ve been forgiven for forgetting about Endeavor – until this week, of course. The company will merge the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) into a new sports entertainment company. And with that, Endeavor basically has a stranglehold

SPORTS

Timing Matters For U.S. Sports Creators

When should creators upload videos to social platforms? Well, it depends on where your audience is, and what type of content you’re uploading. Data from Tubular Labs showcases how U.S. sports creators can get the most out of video upload this year by targeting certain times of day.

TV

How NBCU Could Use Vanderpump Rules To Boost Peacock

The ongoing drama around Bravo’s Vanderpump Rules has created a boost for everyone involved (except Tom Sandoval, that is), but NBCU still has more room to capitalize one of TV’s biggest scandals of 2023. As the company continues looking for ways to differentiate Peacock in a crowded sea

CREATOR ECONOMY

When Is 'Primetime' For Social Video Content?

New data from Tubular Labs reveals that beauty influencers received the most TikTok views (11.4 billion) at 1 p.m. ET over the last 90 days. It’s long been unclear if there’s really a “primetime” window for social video content, but data like this arms both creators