John Cassillo

TV Audience

Are Audiences Sufficiently Informed Without Local Broadcast TV?

As part of its latest report, Local TV: Perils & Promise In the Age of Streaming, TVREV found that a large share of those surveyed still feel there's a need for local TV stations. * 27% of respondents (all over 25 years old) said they wouldn't feel

TV

Spanish-Language TV Ads Soar

iSpot’s new Spanish-language TV advertising report shows major gains year-over-year, with household ad impressions jumping by over 26% from Q1 through Q3. For the brands paying attention to these trends, there's a major opportunity to reach a growing audience in the U.S. (as the number of

TV Audience

Are Whippersnappers Streaming Local News?

Older TV viewers don’t stream local news, with 55% of those over 45 reporting that they never stream news from local sources. Yet younger viewers ARE streaming news according to TVREV’s report, Local TV: Perils & Promise In the Age of Streaming. * Older TV viewers don’t stream

Local Broadcast

News Is Still The Local Favorite

TVREV’s latest report – Local TV: Perils & Promise In the Age of Streaming – reveals that local broadcast audiences of all ages are still tuning in primarily for the evening news, despite conventional thinking around sports driving broadcast viewership. * News viewership for those over 65 (59%) is almost double what

TV

Bashing TikTok: Sponsored By TikTok

Audiences that tuned into Wednesday night’s Republican Primary Debate on Fox News heard many familiar talk tracks, including back-and-forth around the societal and security issues with TikTok. Entertainingly, that conversation was followed directly – at 10:29 p.m. – by an ad for the social video app, “Meet Jessie Whittington.

TV

Beer Advertising Battlegrounds

Modelo's rise to the top of the U.S. beer market is partly due to marketing strategy. Below, iSpot data shows how top beer brands that focused on Spanish-language TV ad impressions this year... and some did so far more than others. * Five different brands, led by Coarona

TV

Insurance TV Ad Impressions Decrease 17% Year-Over-Year

iSpot’s new insurance industry report includes this major takeaway: Insurance brand TV ad impressions declined by 17% YoY from Jan. 1-Aug. 31. The report also uncovered these major findings: * Auto & general insurance brands saw a YoY increase share of TV ad impressions delivered during daytime, from 16.56%

Local TV

Who Is Watching Local Broadcast TV?

After surveying more than 60K Americans aged 25 and older, TVREV's new report – Local TV: Perils & Promise In The Age Of Streaming -- confirms some conventional thinking, while also providing some surprising findings. * Nearly two-thirds (63%) of those over 65 report watching local broadcast every day, with

MARKETING

Data Industry Included Just 58% Of U.S. Hispanic Audiences In Q2

A Q2 2023 study from Truthset revealed that the data industry includes just 58% of Hispanic audiences in the U.S. With 42% of Hispanic audiences not recorded in data sets, advertisers can’t properly allocate targeted ad spend, while content owners are missing opportunities to develop more programming for

SPORTS

Video Insights Help Brands During Football Season

Football is the most popular sport in the country, so it makes sense that brands want to activate around that content – whether it’s on TV or social media platforms. But NFL and college football ad buys are expensive, and it’s ideal to know that you’re putting messaging

TV

NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

The NFL has long been the largest source of TV ad impressions, and that was the case once again during the 2022-23 season. TVNewsCheck recently featured data from iSpot detailing just how much the league's network partners lean on live NFL games for ad impression deliveries. * Nearly half

SPORTS

Los Angeles Chargers Own NFL Offseason On YouTube

The NFL is a year-round league at this point, even if games only take place from Septemeber through early February. With that in mind, franchises need to find ways to engage with fans throughout the year – and many do, especially on social video channels like YouTube. Tubular Labs data reveals

CREATOR ECONOMY

A+E’s Unscripted Hot American Summer

A+E’s slate of evergreen unscripted content has been paying major dividends this summer. Tubular Audience Ratings data shows A+E was the No. 4 U.S. media property by domestic minutes watched (across YouTube and Facebook) in July, jumping 29% month-over-month. * Most-viewed videos came from unscripted shows like

TV

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

iSpot’s new report on sportsbook TV advertising shows that the industry has managed to grow TV ad impressions, while also expanding its footprint beyond one that was decidedly focused on football to-date. * From Jan. 1-Aug. 15, 2023, sportsbook household TV ad impressions were up 25% vs. the same stretch

CREATOR ECONOMY

YouTube Gets Even Longer On Shorter Videos

New data from Tubular Labs shows just how much YouTube’s most successful U.S. videos are leaning on shorter formats in recent quarters. For U.S. videos earning at least 1 million views, 0-1 minute videos have accounted for 74.3% of uploads so far in Q3 2023, and

TV

Time Zone Challenges Of The Women's World Cup

With the 2023 Women's World Cup hosted by Australia and New Zealand, time zone issues were a major challenge as Fox had to balance reasonable match times with when U.S. TV audiences could actually tune in. iSpot's new report recapping the event shares more. * While

MUSIC

Jain's 'Makeba' Gets Second Wind

"Makeba" by Jain was released over eight years ago with minimal success initially. But thanks to use on TikTok, the song resurfaced in late 2022/early 2023, and hit global music charts this summer – as Tubular Labs' new half-year report digs into more. * The newfound success of

CREATOR ECONOMY

ChatGPT's Social Video Story

ChatGPT has been a major topic of discussion on every medium this year, including TikTok. Data from Tubular Labs' new half-year report reveals which video categories are getting the most views around ChatGPT – a list led by entrepreneurship & financial freedom (30%) and school videos (24%). * Among all TikTok

SPORTS

Big 12 Expansion Doesn't Provide TV Boost, As Much As Keeps Pace

Realistically, it’s hard to see how adding Colorado, (and hypothetically) Arizona, Arizona State and Utah does much more for the conference in terms of increasing per-team value for media rights. Moreso, this just pushes the overall payout higher via more inventory and the potential addition of a bigger draw

CREATOR ECONOMY

Ms. Rachel’s Big Month For ‘Littles’

Ms. Rachel, of toddler learning giant “Songs for Littles,” continues to win big on social video. In June, Ms. Rachel’s U.S. minutes watched grew by 4% month-over-month – putting the channel at 2.1 billion, which is 75% more than any other creator (according to Tubular Audience Ratings). * Ms.

TV

Big Questions For Any ESPN ‘Strategic Partner’

Reporting in the last week revealed that ESPN has already held talks with the NFL, NBA and MLB about minority investment stakes as part of said strategic partnerships. Presumably the list won’t be limited to those leagues. But the idea of ESPN getting even deeper into business with these

CREATOR ECONOMY

Which Brands Soared On Social Video In June?

Coming out of WWDC, Apple was everywhere on social video this June. Data from Tubular Labs shows the brand increased U.S. minutes watched across YouTube and Facebook by 277% month-over-month. * Apple leaned into both the conference itself, as well as products like the Apple Vision Pro, new Macbook Air

CREATOR ECONOMY

FitFix Scores For 18-24 Year-Old Viewers

Popular creators like Dylan Anderson and MrBeast have millions of unique viewers across YouTube and Facebook among 18-24 year-olds in the U.S. But alongside those names was a relative newcomer in June 2023: FitFix. * From May to June, FitFix – an account that posts shorts of fitness and athletic videos

CREATOR ECONOMY

Jellysmack Videos Jump In Summer

Summer months can create a slowdown for traditional media companies – and even more so when both the WGA and SAG are on strike. To its credit, Jellysmack has been taking advantage of an opening for more video attention in the U.S. * Tubular Audience Ratings data for June show the

SPORTS

Women's Sports Content Keeps Winning

In advance of the 2023 FIFA Women's World Cup, it's worth noting just how much women's sports content has grown over the past year. Tubular Labs recently published a blog post around women's sports social video increases, with some impressive findings: * In