John Cassillo

CREATOR ECONOMY

MSNBC Woos Minutes Watched On Social

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current

CREATOR ECONOMY

MrBeast's Global Gains

Even as many individual creators are fighting declining month-over-month audiences and minutes watched dip across Facebook and YouTube given the general focus on shorts, MrBeast still stands tall – according to October Audience Ratings data from Tubular Labs. * MrBeast’s global minutes watched were up 16% to 7.1 billion in

SPORTS

Brands Should Consider Buying Ads During Cowboys Games

While every NFL game delivers a large number of ad impressions, some are simply watched more than others – which provides even greater value for advertisers. iSpot's recent Midseason NFL TV Advertising Report reveals the games that provided the most reach for advertisers, and it wasn't all

SPORTS

Players Make For Most Likeable NFL TV Ads

Advertisers effectively utilize NFL games for audience reach. But obviously brands need more than just eyeballs. They also need audiences to like the ads they're seeing run against games. New data from iSpot's Midseason NFL TV Advertising Report shows that nine of the 10 most likeable

CREATOR ECONOMY

Holiday Gift Guide For The Taylor Swift Fan In Everyone's Life

For consumers running behind on holiday shopping already (thanks, early Thanksgiving), the next month or so can feel like a scramble. But there's hope. Consumer Insights from Tubular Labs shed light on shopping preferences for specific video audiences. And in this case, the video audience of one Taylor

SPORTS

NFL Advertisers Scoring With Travis Kelce

iSpot's new midseason NFL TV ad report takes a look at some of the biggest ad trends halfway through the schedule, highlighting top advertisers and industries, most likeable ads, most-seen spokespeople and much more. * Kansas City Chiefs tight end Travis Kelce led all spokespeople during national linear NFL

TV Audience

GOP Hopefuls Attempt Haymakers During Debate

We're early in the 2024 U.S. Presidential Election cycle, and there's already no love lost among some of the Republican hopefuls – particularly, Nikki Haley and Vivek Ramaswamy, who repeatedly chided one another during Wednesday's debate. * According to Inscape, the GOP debate was TV&

SPORTS

Brands Hit Big During MLB Playoffs

There was much hand-wringing about the 2023 MLB postseason TV audience (even by your author). But the news wasn't ALL doom and gloom on the TV front. This year’s MLB Playoffs delivered over 18 billion household TV ad impressions – a 21% increase YoY, according to data from

MUSIC

Is There A Ludicrous Amount Of Ludacris Music On TV?

Some artists are TV show and ad music fixtures, and others... are Ludacris. Data from Songtradr shows just how much the rapper's music has been featured on TV of late, in a way that could inform shows, movies and brands that it may be time to roll out

TV Audience

World Series Ratings Bring Big Questions For Baseball

Major League Baseball is in a tough media spot. And a World Series between the Texas Rangers and Arizona Diamondbacks certainly didn’t help matters. After game three of the 2023 World Series, the poor ratings were circulating, as expected. But those figures came in at historic lows that prompted

TV ADVERTISING

Q3 TV Advertising: Pharma's News Know-How

In Q3, the pharmaceutical industry made significant investments in TV advertising – with many brands unveiling new creative approaches around existing brands, while others introduced new prescription drugs that received FDA approvals. * For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV

CREATOR ECONOMY

Lindsay Lohan Makes Walmart's New Black Friday Campaign So Fetch

After last year's Office Space-inspired ads, Walmart is once again betting on nostalgia for its 2023 holiday spots, with a Mean Girls-focused campaign that kicked off on Nov. 1. The "Jingle Bell Rockin'" video is chock-full of nods to the source material, but also features

TV ADVERTISING

Michelob Ultra Bubbles Up During Telenovelas

Beer advertising may be most associated with sports, but some brands are changing that. For instance, iSpot data shows that in Q3, 23% of Michelob Ultra’s TV ad impressions were delivered by telenovelas (No. 1 among all show genres for the brand). * Michelob is the No. 8 advertiser during

Local TV

National Brands' Local Opportunity

As the national monoculture fades, there appears to be a major opportunity for national brands to embrace local ad targeting, according to TVREV’s report, Local TV: Perils & Promise In the Age of Streaming. * While 40% of survey respondents said they see many TV ads from national companies targeted

SPORTS

NBA Shakes Up Schedule In Effort To Grow Audience

At a time when TV viewers are getting older and younger audiences are harder to reach, creative approaches like the NBA's new in-season tournament become one of the last remaining cards for leagues to play — especially in light of how staggeringly high live sports rights fees are at

MUSIC

Taylor Swift's Licensing Limits

While Taylor Swift is everywhere between her record-setting tour, album drops (both new and re-releases) and the Eras Tour in movie theaters – one place you don't see much of her is on TV – apart from some recent NFL Sundays. Data from Songtradr reveals that the star's

Members only

REPORTS

Special Report: Getting (More) Transparent About TV In Q3

The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry. * Household TV ad impressions saw a modest 1.4% YoY increase in Q3, while estimated national spend dipped by 5.95%. * However, the real story lies

TV

Do TV Audiences Need Local Flavor?

Audiences are torn about whether they need local broadcast stations to feel sufficiently informed, as TVREV’s report, Local TV: Perils & Promise In the Age of Streaming, notes. * According to the report, 35% of respondents (all over 25 years old) stated they would feel sufficiently informed by other sources

TV ADVERTISING

CPG TV Advertising Knows Drama

According to a new report from iSpot, Q3 household TV ad impressions for consumer packaged goods climbed nearly 11% year-over-year on national linear TV. Notably, CPG brands spent the quarter leaning into program genres like drama & action, which have been effective at providing TV ad reach. * Drama & action

MUSIC

Targeting Testosterone? TV Ad Music More Likely To Appeal To Men

Popular TV ads are more likely to license music that appeals to men instead of women, according to a new study from Songtradr. AI sonic analysis technology from Songtradr examined the top 50 TV ads with licensed songs this year (by household TV ad impressions, per iSpot), and found the

SPORTS

NFL Rights Holders Grow Video Audience

Tubular Audience Ratings show how the NFL is giving traditional media companies a major boost. September marked the return of NFL action, and with it, larger U.S. audiences for the league’s TV rights holders. The Walt Disney Company (+4%), Paramount (+2%), Comcast (+4%) and Fox Corporation (+14%) all

TV ADVERTISING Featured

Which ‘Plus’ Gets Biggest Ad Push?

Paramount+ is getting the biggest TV promo push of any streaming service, and in general, streamers are betting on NFL audiences – as new data from iSpot’s Q3 report showcases. * NFL games delivered 9% of Q3 TV ad impressions for streaming services (No. 1 among all programs), while college football

Streaming

'Quiet Quitting' Trends Up With Cable/Satellite Subscribers

But sports (and news) still draws people in, according to new data from Inscape.

CREATOR ECONOMY

Reality TV Rises On YouTube, Too

Entertainment work stoppages helped give reality content a boost this summer – both on TV and on YouTube. Tubular Labs data shows U.S. reality content hitting a high in August, and nearing 14 billion YouTube views on the year already. * Interestingly, while reality show Vanderpump Rules seemed to be everywhere

TV Audience Featured

Coach Prime Doesn't Need Primetime

First-year Colorado football coach Deion Sanders got Fox’s Big Noon college football slot off to a roaring start in week one of the season. According to iSpot data, the Buffaloes’ upset win over TCU had over 2.4 million out-of-home (OOH) viewers for a noon Saturday start – No. 2