John Cassillo

SPORTS

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

At least partly thanks to the hype around Iowa's Caitlin Clark, the 2024 NCAA Women's Basketball Tournament delivered 103.5% more TV ad impressions, according to data from iSpot. While the men's event saw ad reach dip in part as that tournament wore on

SPORTS

Live Sports Helping Drive Streaming App Subscriptions

Live sports have been a cornerstone of traditional linear TV for decades, and that dynamic remains a big part of streaming as well. Data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports – and

CREATOR ECONOMY

Are Audiences Eating Up Bon Appetit YouTube Content?

While food video consumption has changed significantly over the last 4-5 years, Bon Appetit has gotten through the ups and downs – as data from Tubular Labs shows. Along with remaining a top-10 food & drink creator by minutes watched on YouTube, Tubular found the following about Bon Appetit: * Bon Appetit

CREATOR ECONOMY

Trump Controls Election Social Video Conversation (So Far)

The 2024 U.S. presidential election may be seven months out, but with Joe Biden and Donald Trump largely locked in as the candidates, the campaign trail is already heating up – including on social video, as Tubular Labs dives into. * Tubular found that Trump has almost 2X as many YouTube

SPORTS

Caitlin Clark, Iowa vs. LSU Score Big TV Audience Numbers

Caitlin Clark and Iowa Hawkeyes women’s basketball scored a big Elite 8 win vs. LSU on Monday, and pulled in huge TV ratings as well. iSpot data shows over 10.61 million P2+ viewers in-home, plus another 3.77 viewers out-of-home on ESPN. * For reference, last year's

SPORTS

Caitlin Clark Dominates Social Video, Too

According to Tubular Labs, videos about Iowa women’s basketball star Caitlin Clark have generated 92.2 million YouTube views since November (when the 2023-24 season began), and that fervor has only grown over time. * 87.5 million of those views have come in the last 90 days, with publications

SPORTS

AT&T Dunks All Over Men's Tourney

If you were watching men’s NCAA Tournament action, then chances are you saw an AT&T ad last weekend. The wireless company led all brands from the First Four through the round of 32, with 104 minutes of TV ads, per iSpot. * GEICO's "March Madness:

CREATOR ECONOMY

Ryan’s World Finding Even Bigger Social Footprint

Ryan’s World (and predecessor Ryan ToysReview) has been around for nine years at this point, and yet the channel is still finding ways to attract new viewers. Tubular Labs data shows Ryan’s World hit 17.9 million unique U.S. viewers on YouTube in Feb. 2024 (up 37%

CREATOR ECONOMY

Documentaries Fuel Frontline Social Growth

PBS’s Frontline saw social video viewership leap in Feb. 2024, as audiences tuned into full-length documentaries – specifically around “Democracy On Trial” (about Donald Trump) and “Amazon Empire” (about Amazon and Jeff Bezos). * Tubular Labs Audience Ratings data shows U.S. minutes watched across YouTube and Facebook grew by 24%

TV ADVERTISING

Advertisers Are Still Winning With Vanderpump Rules

Even a year after #Scandoval first broke, reality show Vanderpump Rules remains a fixture for Bravo – and for advertisers. Data from iSpot highlights how VPR continues being a winning bet for brands, and Bravo. * From Mar. 13-19, Vanderpump Rules was TV's No. 12 program by household ad impressions,

CREATOR ECONOMY

The Daily Show’s Jon Stewart Social Video Surge

Jon Stewart’s return to The Daily Show provided immediate results for the program on social video. Tubular Labs Audience Ratings data from Feb. 2024 revealed that the show’s unique U.S. viewers jumped by 100% month-over-month across Facebook and YouTube (to 12.5 million). * Standard "views"

SPORTS

Selection Sunday’s New (Ad) Faces

Brackets weren't the only place where fans could spot new faces on Selection Sunday. iSpot data shows that ads during CBS's Men's National Basketball Championship Selection Show also featured some newcomers vs. last year's program. Particularly: GEICO, Liquid I.V., Oreo, Powerade

TV ADVERTISING

Oscars Ads Own Sunday Primetime

Numerous trophies were given out during the 96th Academy Awards on Sunday. But the ads during the event also collected some honors, as shown by data from iSpot: * The 2024 Oscars delivered 16.07% of primetime TV ad impressions on Mar. 10, which was three times more than the next

TV ADVERTISING

Skin Care's Super Start To 2024 TV Advertising

The skin & foot care sector is among the largest on TV in terms of both national TV ad reach and spend, and despite recent declines from pandemic highs, this year has seen a potential bounceback coming – according to data from iSpot's new industry report. Some of the

TV ADVERTISING

Political Ads Start Streaming Onto TVs

If you talk to political buyers, they will tell you two things: TV advertising works to get out the vote and the smaller the population center, the harder it is to reach key voting blocs. This is often because small markets have limited broadcast and TV inventory.  Madhive, which provides

TV ADVERTISING

How Did Oscars Best Picture Contender TV Ads Stack Up?

Trailers for theatrical releases are all over TV, but not necessarily for all of the Academy Awards best picture nominees. Data from iSpot shows that since the start of 2023, Oscars frontrunner Oppenheimer was the nominee most invested in TV, with ads amounting to $25.7 million in est. national

TV ADVERTISING

'Idol' Ads Catch American Eyeballs

Since its return on Feb. 18, American Idol has been a winner for advertisers. The reality stalwart has delivered 2.39% of primetime TV ad impressions, making it the No. 2 program the daypart, only behind the NBA – according to data from iSpot. * Led by Verizon, wireless services accounted for

CREATOR ECONOMY

What (Else) Are Women's Basketball Audiences Watching?

Women's basketball audiences have shown significant growth in recent years, and that could continue as mainstream coverage continues gaining momentum across TV and social video. Those viewers are relatively easy to locate at this point too, as many can also be found watching some of YouTube's

TV ADVERTISING

Tech Continues Super Bowl TV Ad Takeover

While automotive and beer brands once reigned supreme during the Super Bowl, recent years have signaled a major shift in how many industries approach the Big Game and its big audience reach opportunity (and price tag). Data from iSpot's recent Super Bowl LVIII Creative Analysis report takes a

TV ADVERTISING

Homes.com Building Something Big With TV Ads In 2024

Following Homes.com's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the

SPORTS

Which Brands Raced To Advertise During The Daytona 500?

Brands were quick to starting line of this year's NASCAR Cup Series season. Despite a one-day rain delay, the 2024 schedule officially got started with the Daytona 500 this week. Data from iSpot shows that 59 different advertisers appeared during the live race, with Samsung Mobile and Wendy&

TV ADVERTISING

Food Found Fans' Funny Bones During Super Bowl LVIII

Funny ads have been the norm for years during the Super Bowl, and that was the case once again this year, according to data from the iSpot Creative Assessment Survey. iSpot shows that 72% of this year's Super Bowl ads scored for "funny," while average likeability

TV ADVERTISING

BMW, Christopher Walken Claim Top Super Bowl Spot

After the Kansas City Chiefs were crowned champions on Sunday, another Super Bowl winner also emerged. According to iSpot Creative Assessment data, BMW's "Talkin' Like Walken" (featuring Christopher Walken and Usher) was the top Big Game ad by likeability. * Despite a relatively low number of

Super Bowl

Streaming Catches Super Bowl Uptick

National linear TV still controls Super Bowl watch-time, but by a shrinking margin – as data from Inscape dives into. While linear TV’s share of Big Game viewing fell by 3.9% year-over-year, streaming climbed by 2.1%. More from Inscape's analysis of Sunday's Super Bowl

CREATOR ECONOMY

Travis Kelce Pops As Crossover Star

Taylor Swift’s powers include giving a major crossover boost to boyfriend Travis Kelce of the Kansas City Chiefs, apparently. Tubular Labs data compares YouTube views about Kelce by category during the 2022-23 and 2023-24 NFL seasons – including a huge leap for pop culture. * U.S. YouTube views for Travis