John Cassillo - THE MEASURE (Page 3)

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John Cassillo

Lemonade Giveback Spurs Positive Consumer Purchase Intent

Lemonade Giveback Spurs Positive Consumer Purchase Intent

Corporate philanthropy can entice consumers to buy products and services. One recent example? Lemonade's online-only "Join Now" ad, which focuses on the brand's giveback program. Creative assessment data from iSpot shows the spot generated the most positive purchase intent of any insurance ad appearing

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

Realignment Moves 6 of 15 Most-Watched Teams To New Conferences

Realignment Moves 6 of 15 Most-Watched Teams To New Conferences

College football conference consolidation is set to have a major impact on TV audiences, as we already started digging into with iSpot data this week. Why such a shift for leagues like the SEC and Big Ten specifically? Many teams on the move were among the sport's most-watched.

Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience

Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience

Conference realignment has been shifting college sports (and particularly college football) on its axis for much of the last two decades. But recent expansion moves by the Big Ten and SEC have not just added members, but also rapidly consolidated college football's audience inside the walls of the

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

With retailers already fully into the swing of holiday ad plans, iSpot recently looked at which retail ads were driving the most positive purchase intent – surveyed consumers indicated they were "more" or "much more" likely to buy the product after seeing the spot – since April 1.

Target Gained Significant Streaming TV Ad Reach Share In Q2

Target Gained Significant Streaming TV Ad Reach Share In Q2

iSpot's recent look at department store shifts in streaming TV ad share of voice shows the dynamic nature of ad approaches as streaming continues growing. Particularly for Target, the analysis reveals a fundamental adjustment in how the brand approaches streaming. * After being much more focused – by SOV – on

Crest Cleans Up On Streaming, Linear TV

Crest Cleans Up On Streaming, Linear TV

Consumers aren't just watching national linear TV, and it's become essential for brands to find audiences on streaming platforms as well. Some brands prioritize streaming more than others. But at times, the biggest advertisers on linear are even more bought into streaming – as competitive ad impressions

Poppi Floats To Top Of Soft Drink Streaming TV Ad SOV

Poppi Floats To Top Of Soft Drink Streaming TV Ad SOV

As streaming continues to grow, some brands are prioritizing those platforms more than others. And industry breakouts can show key differences in TV advertising approach as some brands have much higher share of TV ad impressions on streaming vs. national linear (and vice versa). Below, soft drink industry data from

Summer? Must Be Time For Paper Craft Videos

CREATOR ECONOMY

Summer? Must Be Time For Paper Craft Videos

Kids being home for the summer tests parents to get a bit creative in terms of how they spend their time. And for younger kids, in particular, parents can use YouTube as a way to find ideas. For instance: Over the last 30 days, one of the hotter trends on

Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV

Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV

LG Ad Solutions recently completed its Inclusive Screen Series to provide better representation and research around diverse audiences' TV preferences and trends. The first of those, focused on Black CTV users, sheds light on everything from preferred content genres, to ad attention, what spurs purchase decisions, and more. * LG

Wingstop TV Advertising Taking Flight In 2024

Wingstop TV Advertising Taking Flight In 2024

According to iSpot data, through the first half of 2024, Wingstop’s est. national TV advertising increased by 115% year-over-year. That continues a trend that began in Q4 of 2023, when the brand spent $13.5 million. * Wingstop’s yearly national linear TV advertising has largely stayed in the same

After Slow Start, Tim Walz Wins VP Finalist Reader Engagement Race

After Slow Start, Tim Walz Wins VP Finalist Reader Engagement Race

While Mark Kelly (U.S. Senator, Arizona) and Josh Shapiro (Governor of Pennsylvania) led early reader engagement around potential vice presidential selections, it was Tim Walz (Governor of Minnesota) who ultimately won the race – both in terms of getting the VP nod and hours from readers. * Data from Chartbeat showed

VP Buzz Gives Tim Walz Big Engagement Bump

VP Buzz Gives Tim Walz Big Engagement Bump

Tim Walz was not really a national name prior to Joe Biden withdrawing from the U.S. Presidential race. But as momentum began to grow around Kamala Harris's eventual picks for vice president, the Minnesota governor's gained rapid traction on TikTok – according to data from Tubular

MLS Wins Sponsored Facebook Video Views In July

CREATOR ECONOMY

MLS Wins Sponsored Facebook Video Views In July

Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major

The Real Housewives Of New Jersey Deliver Big Summer On Bravo

The Real Housewives Of New Jersey Deliver Big Summer On Bravo

The Real Housewives of New Jersey just wrapped up a tumultuous 14th season as the show's stars couldn't come to any resolution in the Aug. 4 finale, and will forego the typical reunion show as a result. But the on-screen fireworks have also positioned RHONJ as

Cable News Ad Reach Surges During Busy July

Cable News Ad Reach Surges During Busy July

During an incredibly busy July for news, the three big cable news networks gradually gained steam delivering larger shares of TV ad impressions – especially when it came to Fox News. Data from iSpot shows the network was No. 1 or 2 by ad impressions SOV every day from July 11

Fox News Rises As Top TV Network By Watch-Time

Fox News Rises As Top TV Network By Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

Brands Netting TV Ad Reach During Copa America

Brands Netting TV Ad Reach During Copa America

Though the U.S. men's national team was knocked out in the group stage of this year's Copa America soccer tournament, but it hasn't deterred TV audiences from tuning in. The event between CONCACAF and CONMEBOL's best teams is delivering ad reach

Linear TV Missing Vast Majority Of Streaming-Centric Audience

Linear TV Missing Vast Majority Of Streaming-Centric Audience

While it's well-known that streaming provides incremental audience reach beyond linear TV, it's also notable that linear is missing out on a lot of the streaming audience. New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences. * That number translates to 52%

Late England Equalizer Scores Streaming Audience, Ad Boost

Late England Equalizer Scores Streaming Audience, Ad Boost

Jude Bellingham's dramatic 95th-minute goal in England’s Euro 2024 match vs, Slovakia led to a significant increase in streaming audiences and advertising views, according to data from Yospace. This spike, primarily from mobile devices, resulted in the ad break immediately after becoming the most-watched of the game.