John Cassillo

CREATOR ECONOMY

MLS Wins Sponsored Facebook Video Views In July

Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major

TV ADVERTISING

The Real Housewives Of New Jersey Deliver Big Summer On Bravo

The Real Housewives of New Jersey just wrapped up a tumultuous 14th season as the show's stars couldn't come to any resolution in the Aug. 4 finale, and will forego the typical reunion show as a result. But the on-screen fireworks have also positioned RHONJ as

CREATOR ECONOMY

Kamala Harris Gets TikTok Engagement Bump

Since United States President Joe Biden opted to step out of the race and endorse Kamala Harris, the vice president has earned significant buzz – including on TikTok, as recent data from Tubular Labs reveals. * Engagement with the U.S. VP has surged on TikTok. Her 27 million engagements in the

CREATOR ECONOMY

Longer Video Uploads Creep Upward For TikTok Creators

TikTok is primarily known for short-form video. And while that hasn't fundamentally changed in recent months and years, there's also a growing trend where creators are uploading more videos that are at least 15 minutes in length, as new data from Tubular Labs shows. * After longer-format

CREATOR ECONOMY

TikTok Measurement Shows Unique Ad Reach Beyond TV

iSpot is now TikTok's first audience measurement solution made generally available, providing an even more comprehensive video investment for advertisers. Within iSpot's Unified Measurement solution, advertisers will now be able to independently measure and verify cross-media reach on TikTok relative to linear TV. * Recent analysis using

TV ADVERTISING

Cable News Ad Reach Surges During Busy July

During an incredibly busy July for news, the three big cable news networks gradually gained steam delivering larger shares of TV ad impressions – especially when it came to Fox News. Data from iSpot shows the network was No. 1 or 2 by ad impressions SOV every day from July 11

CREATOR ECONOMY

Long Videos Getting Longer Legs On YouTube

Short videos are still extremely popular among social video creators. But these individual influencers are actually uploading more YouTube videos that run 20 minutes or longer. Tubular Labs recently shared data with Digiday’s Tim Peterson showcasing the steady growth of longer-form videos. * Creators have uploaded increasing numbers of videos

TV Audience

Fox News Rises As Top TV Network By Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

SPORTS

Brands Netting TV Ad Reach During Copa America

Though the U.S. men's national team was knocked out in the group stage of this year's Copa America soccer tournament, but it hasn't deterred TV audiences from tuning in. The event between CONCACAF and CONMEBOL's best teams is delivering ad reach

TV ADVERTISING

Linear TV Missing Vast Majority Of Streaming-Centric Audience

While it's well-known that streaming provides incremental audience reach beyond linear TV, it's also notable that linear is missing out on a lot of the streaming audience. New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences. * That number translates to 52%

SPORTS

Late England Equalizer Scores Streaming Audience, Ad Boost

Jude Bellingham's dramatic 95th-minute goal in England’s Euro 2024 match vs, Slovakia led to a significant increase in streaming audiences and advertising views, according to data from Yospace. This spike, primarily from mobile devices, resulted in the ad break immediately after becoming the most-watched of the game.

CREATOR ECONOMY

How Mexico's Presidential Candidates Performed On Social Video

In June, Claudia Sheinbaum was the first woman to win the presidency in Mexican history, defeating (fellow woman) Xóchitl Gálvez at the polls. But interestingly, social video viewership didn't net the same result, as data from Tubular Labs shows. * TikTok accounted for 75% of overall viewership about the

SPORTS

Popular Teams Build TV Audiences Quicker

Every sports league has teams that are more popular than others, and it ends up that popularity typically helps games build audiences faster on TV. In its new report, Every Second Counts, iSpot data shows how national primetime games for the most popular teams outperform average ad impressions during early

SPORTS

Time Zones' Impact On Sports' TV Audience Delivery

Time zones play a huge role in TV audience delivery – especially when it comes to live sports, where delayed viewing (from game start) is less prevalent and fan base locations need to be factored in. The level of impact is different from game to game and team to team, and

SPORTS

How Close Games Can 'Defy Gravity' For TV Ad Reach

While blowout games can create opportunities for TV ad impression under-delivery, as iSpot data previously showed, close games can have the opposite effect. When games are delivering spot-level impressions (SLI) well above average-minute audience (ACM) levels, advertisers are getting more bang for their buck – BUT networks effectively give away reach

TV ADVERTISING

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

As the importance of sports continues to grow on TV, it's crucial for brands, networks and leagues to understand the value of ads during those events – and the differences between average commercial-minute audience (ACM) metrics and spot-level impressions (SLI). iSpot's new study from Dave Coletti, Every

TV Audience

NHL, NBA Final Rounds Net Watch-Time Win For ABC

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV ADVERTISING

When Does Back-To-School TV Ad Season Start? It Depends...

Back-to-school shopping is now an event that plays out across five months, from May through September, as advertising data from LG Ad Solutions (in a recent report, Commercials & Classrooms, published on TVREV) details. The report also shares more insights around consumer and advertiser behaviors when it comes to back-to-school:

TV ADVERTISING

What Were The NBA Playoffs' Most-Seen Brands?

The dust settled on the 2024 NBA Playoffs earlier this week, with the Boston Celtics dispatching the Dallas Mavericks in five games during the NBA Finals. While we know Boston took home the title on the court, who took home the championship in the ad department? Using iSpot data below,

TV ADVERTISING

Nelly Korda Scores Likeability, Brand Recognition For T-Mobile

T-Mobile is no stranger to star-studded ads given recent work with celebrities like Zach Braff, Donald Faison, Jason Momoa, Gabriel Macht and Patrick J. Adams. And its latest spot is no different, with LPGA standout Kelly Korda at the forefront. Korda's role in the 15-second ad has been

TV ADVERTISING

Haribo's 'Football Chat' Matches Reruns With Positive Purchase Intent

Since debuting during this year's Grammy Awards, Haribo's "Football Chat" has focused primarily on reruns. Since its debut, iSpot data shows that nearly 77% of "Football Chat" impressions have come during rerun programming – led by popular syndicated shows like Friends, NCIS and

CREATOR ECONOMY

CNN Video Audiences Are Prepping With Walmart

Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular

TV ADVERTISING

Safelite Winning On TV With Drama, Likeability

During the month of May, Safelite Auto Glass's "Busy Working From Home" was the No.2 most-seen ad on TV, according to impressions data from iSpot. But creative, which debuted in late April 2024, was not just seen a ton. It was also pretty well-liked by

Politics

Biden Winning Pageviews Battle With Trump

"Trump bump?" Maybe not so much anymore, as recent data from Chartbeat shares. Its Election HQ reveals that while pageviews for articles about both Joe Biden and Donald Trump have picked up in the new year, articles about Biden are still averaging significantly more per day. * Biden-related articles

TV ADVERTISING

Shortened Grey's Anatomy Season 20 Makes Ad Attention Gains

After wrapping up its 20th season on TV, you'd think Grey's Anatomy was all out of ways to find success. But apparently not, as data from iSpot shows the long-running drama managed to earn greater average ad attention during season 20 than it had during the