John Cassillo

TV

79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report)

While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere

TV

Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet springs to the top of November's charts by automaker est. national TV ad spend, according to iSpot data shared with MediaPost. The brand's November spend climbed 24% year-over-year, as it leaned on the World Series – but also three times as many minutes of national TV

TV

World Cup Gets Week's Biggest TV Promo Focus

With the World Cup in full swing, Fox is promoting its live game airings everywhere. According to iSpot data shared with Promax, the 2022 FIFA Men's World Cup was the most-seen programming ad from Nov. 21-27, with over 711 million TV ad impressions (more than 2x the next

TV Audience

Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27

Inscape data shared with Broadcasting & Cable reveals that Fox jumped to the most-watched network from Nov. 21-27, with 9.99% of all live linear watch-time. That's up from 5.22% the week before, as Fox benefited from major sporting events during the holiday weekend. Along with its

SPORTS

Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles

Despite Cristiano Ronaldo's noted struggles – and Monday flameout – with Manchester United, the Portuguese star's Instagram following continues to grow. CreatorIQ shares data this week that on top of becoming the first person to enter the “500 million follower club” on Instagram, Ronaldo has maintained a follower

TV

Netflix's TV Advertising Approach Around Glass Onion

Ahead of the release of Knives Out sequel Glass Onion, Netflix has been pushing its trailer on TV. iSpot data shared with Deadline shows an estimated $4.3 million in national TV ad spend since the trailer debuted on Nov. 7, against 65 million TV ad impressions. That's

Social Video

LADbible Outpaces Domestic Creators For U.S. Unique Viewers In October

Using Audience Ratings data from Tubular Labs, we're able to see which creators reach the largest collection of unique viewers in the United States across Facebook and YouTube. And interestingly, the answer is not a U.S.-based creator. In October 2022, LADbible reached 86.3 million unique

TV

Brands Bank On Black Panther: Wakanda Forever

While Disney and Marvel Studios blitz TV with Black Panther: Wakanda Forever trailers, brands are also getting in on the act as well. iSpot data shared exclusively with AdAge shows how branded campaigns around the movie are also picking up billions of TV ad impressions promoting the film. Target leads

TV

FTX Part Of Larger Crypto Collapse On TV

After cryptocurrency brands spent an estimated $84.6 million on national TV ads in February 2022 (per data from iSpot), totals have dropped precipitously since then, with the industry spending just $3.5 million from August through October (and under $200K in October). On Thursday, the Wall Street Journal used

TV

Popeyes And The New Chicken Sandwich Wars

If you feel like you've seen more chicken sandwich ads lately, you're not alone. Popeyes is pushing new chicken sandwich menu items right now, and they're far from the only ones, as AdAge details. Using data from iSpot, AdAge spotlights how competitors are spending

Social Video

Pre-World Cup, Who's Watching B/R Football?

Digiday recently looked into how Bleacher Report is aiming to differentiate its coverage going into this year's FIFA Men's World Cup. While the Turner Sports-owned site has found big success in the past with events its parent company owns broadcast rights to (like the NBA and

TV

GAC Family Follows Hallmark's Holiday Lead On TV

The Hallmark Channel's holiday special success has been spawning imitators for years, on both linear TV and streaming platforms. One of those is GAC Family, which has been delivering tens of millions of TV ad impressions already around its holiday programming in 2022. iSpot data shared with Broadcasting

Social Video Trends' Window Of Opportunity

Finding social video success next year is equal parts planning, and knowing what you're planning against. In its 2023 lookahead identifying key trends around content creation, Tubular Labs highlights some key figures for brands, agencies and publishers to consider. For instance... * In a single, three-month period, more than

Social Video

MrBeast Scores Millions Of Website Visitors For Nike

Individual creators wield a ton of power on social video, and whether they have official relationships or not, many can drive increased traffic (and business) for brands. One large-scale instance of that push is with MrBeast and Nike. Tubular Labs data shared with TheInformation shows how the share of MrBeast

TV

FedEx Wants To Deliver This Holiday Season

During its busiest time of year, FedEx wants consumers to know they can rely on the shipping company to deliver gifts, supplies and some holiday cheer on time. The brand's new spot, "We're Ready for the Holidays," tells a story of FedEx's

TV

World Series TV Ad Impressions, Spend Decrease Year-Over-Year

Even with the excitement around the Philadelphia Phillies' surprising run to the World Series, it wasn't enough to fuel an increase in TV ad impressions or est. national TV ad spend for this year's Fall Classic. Data from iSpot shows that national TV ad spend

TV

FanDuel Keeps Betting on TV Advertising

Sports betting keeps growing as the biggest brands in the space continue to spend on TV advertising to entice both new and existing bettors. FanDuel, in particular, has spent $114.3 million on national TV advertising alone over the last 365 days, according to iSpot – which is nearly 35% of

TV

Apple's New TV Ad Wants Bigger To Be Better

With holiday shopping in full swing already, Apple wants consumers to know the new iPhone 14 (and iPhone 14 Plus) is both bigger and better than other devices. The brand's new spot, "Big and Bigger" uses Idris Elba's "Biggest" and its usual

TV

Toyota Was TV's Most-Seen Automotive Brand In October

Automakers spent 12.2% less on national TV ads year-over-year in October, according to iSpot data shared by MediaPost this week. TV ad impressions were also down 5.5% as car brands seemed to move even more buys to NFL programming. Toyota was the most-seen brand, with 10.44% of

TV

Best Buy's New TV Ad Starts Holiday Season Early

The calendar just turned to November, but that isn't stopping retailers from trying to get out ahead of holiday shopping – especially as recession fears continue to loom. AdAge showcases Best Buy's new TV ad informing audiences that Black Friday deals are already available on its website,

Social Video

Cocomelon Gets More U.S. Viewers Than Other Creators (And It's Not That Close)

Tubular Labs releases its list of the top Facebook and YouTube creators and properties sorted by unique viewers, minutes watched and more filters every month

TV

New Sonic TV Ad Picks Burgers Over Geography

Sonic Drive-In's latest TV ad keeps with its recent departure from in-car improv, instead highlighting its steak butter bacon cheeseburger – with a humorous song. In the spot, a father is too busy thinking about the burger to accurately help his daughter on her geography assignment, leading to some

TV

Can Nissan's Heisman House Handle The 'Elephant In The Room'?

Nissan's long-running "Heisman House" campaign continues with its recent spot poking fun at Alabama mascot Big Al... who happens to be an elephant. In the ad, Heisman winners Baker Mayfield and Barry Sanders are talking about the antics of the growing number of former Alabama players

TV

Chili's Wants Diners Back, But Has Been Sitting Out TV Advertising

As Bloomberg recently detailed, Chili's is trying new methods to get diners back in the doors of its restaurants. However, the brand also hasn't advertised on TV much since the pandemic started back in 2020, according to data from iSpot. During the first three months of

TV

LeBron James Takes On 'Father Time' in New Nike Ad

As Los Angeles Lakers star LeBron James started his 20th NBA season last month, Nike's rolled out a new spot to comically portray his battle with "Father Time." The character, played by actor Jason Momoa, ultimately falls to James in the spot as a testment to