John Cassillo - THE MEASURE (Page 10)

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John Cassillo

Timing Matters For U.S. Sports Creators

Timing Matters For U.S. Sports Creators

When should creators upload videos to social platforms? Well, it depends on where your audience is, and what type of content you’re uploading. Data from Tubular Labs showcases how U.S. sports creators can get the most out of video upload this year by targeting certain times of day.

How NBCU Could Use Vanderpump Rules To Boost Peacock

How NBCU Could Use Vanderpump Rules To Boost Peacock

The ongoing drama around Bravo’s Vanderpump Rules has created a boost for everyone involved (except Tom Sandoval, that is), but NBCU still has more room to capitalize one of TV’s biggest scandals of 2023. As the company continues looking for ways to differentiate Peacock in a crowded sea

Diamond Sports Bankruptcy Puts MLB In Tough Revenue Spot

Diamond Sports Bankruptcy Puts MLB In Tough Revenue Spot

Last week's bankruptcy filing by Diamond Sports (Sinclair's subsidiary and owner of the Bally Sports regional sports networks) could create real coverage for as many as 42 U.S. professional teams. And while that's unpleasant news for all parties involved, it's especially

CBS Sports Embraces Its Moment On TikTok

CBS Sports Embraces Its Moment On TikTok

The next time you open up TikTok, there's a storng likelihood you'll hear the iconic CBS Sports college theme (long associated with both the NCAA Men's Basketball Tournament and SEC football). Tubular Labs data found that the sound is already one of the most-heard

How Women’s Basketball Still Gets Deprioritized On TV

How Women’s Basketball Still Gets Deprioritized On TV

[the following is an excerpt from TVREV, where you can read the full piece] Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to

How Best Original Song Nominees Have Trended On Spotify

How Best Original Song Nominees Have Trended On Spotify

"Naatu Naatu" from Rrr took home the Oscar for Best Original Song this year, but in the lead-up to the big night, Spotify popularity painted a different picture, according to data from Songtradr. With major artists like Rihanna ("Lift Me Up") and Lady Gaga ("Hold

Which Beer Brands Won With Music In 2022?

Which Beer Brands Won With Music In 2022?

Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive

Tax Brands’ New Early-Year TV Ad Strategy

Tax Brands’ New Early-Year TV Ad Strategy

Data from iSpot shows that tax filing services are accounting for a progressively smaller share of household TV ad impressions in January and February for five years running now. Year-over-year, tax brands are also less likely to have ad impressions delivered in primetime – with 28.0% in Jan. and Feb.

Blue Buffalo Barking Up Right Tree On TV In 2023

Blue Buffalo Barking Up Right Tree On TV In 2023

Pet food brand Blue Buffalo has spent the first two months of 2023 increasing its TV ad presence, according to iSpot data. Through January and February, Blue Buffalo household TV ad impressions are already at 42% of the brand’s total for 2022, and are 228% higher than the first

Applebee's Starts Year Rolling With The Stones

Applebee's Starts Year Rolling With The Stones

One way brands can get audience attention? Using a popular song like The Rolling Stones’ “Start Me Up,” as Applebee’s did early this year. Songtradr data shows that in the past four months alone, the song has been streamed nearly 30 million times on Spotify. That consistent and increasing

Capital One Finds Perfect Match With Taylor Swift Fandom

Capital One Finds Perfect Match With Taylor Swift Fandom

Taylor Swift’s Midnights was released on Oct. 21, and Capital One wasted no time using the star and hit song “Anti-Hero” in its TV advertising. The brand’s “Multiple Taylors” spot burst onto the scene on Nov. 1, and in the time since, it’s the second-most-seen credit card

PopCorners’ First Super Bowl Spot is 'Breaking Good'

PopCorners’ First Super Bowl Spot is 'Breaking Good'

PopCorners makes its Super Bowl debut this year with a spot based on Breaking Bad and its stars, Bryan Cranston and Aaron Paul. Using the hit show is working for consumers before the game. iSpot Creative Assessment Survey data shows the commercial is garnering 13% more attention than the norm

NFL Playoffs’ Weekend Watch-Time Dominance

NFL Playoffs’ Weekend Watch-Time Dominance

The NFL always owns weekend TV viewership in-season, and that goes double for the playoffs. Data from Inscape reveals how much the NFL’s share of watch-time climbed during each round of the postseason in January, culminating in an enormous 36.08% of linear TV minutes watched the day of

How Best Picture Nominees Stacked Up On Social Video

How did Best Picture nominee trailers and promo videos fare on social video?

NFL Controls Wildcard Weekend Watch-Time

NFL Controls Wildcard Weekend Watch-Time

The NFL being a behemoth on TV isn’t breaking news, but it’s notable just the same how much the opening round of the playoffs dominated watch-time. Data from Inscape shows the NFL’s six wildcard games accounted for 21.56% of TV minutes watched from Jan. 14-16, and

'Morning Joe' Provided Most Reach For TV Dollars Spent In 2022 - iSpot

'Morning Joe' Provided Most Reach For TV Dollars Spent In 2022 - iSpot

iSpot's 2022 recap revealed tons of interesting nuggets about the last year in TV advertising, including highlights on the programs and networks delivering the most ad impressions, plus which programs provided the most reach for the money. Cable news program Morning Joe (MSNBC) delivered the most reach per

You Want The Truth?

You Want The Truth?

Everyone needs data today, but what good is that information if it’s inaccurate? Truthset’s new Data Collective is addressing the data validation issue head-on, to help clear up issues like those spelled out below. Among the most glaring – indications around small business owners are accurate just 16% of

World Cup Keeps Scoring Audience Watch-Time

World Cup Keeps Scoring Audience Watch-Time

The 2022 FIFA Men's World Cup keeps rolling into the knockout rounds. And despite the change from its usual place on the calendar, the games continue to draw a huge audience relative to the rest of TV. Data from Inscape shows that from Nov. 20-Dec. 5, English- and

NFL, College Football Audience Overlap Minimizes Incremental Reach (Report)

NFL, College Football Audience Overlap Minimizes Incremental Reach (Report)

NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.

79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report)

79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report)

While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere