John Cassillo

SPORTS

Women's Soccer Scores On TikTok

Women's sports have seen steady growth in recent years, but especially over the last couple, as U.S. leagues like the WNBA and NWSL have truly exploded (as has women's college basketball). As part of its extensive end-of-year reporting, Tubular Labs showcases the the most-viewed women&

CREATOR ECONOMY

Video Trends: Creators Cash In On Breakups

Breakups are never fun for those involved, but the separations can also make for some compelling content – and did in 2024. Data from Tubular Labs' end-of-year recap reveals some key insights around the year's buzziest (on social video, at least) breakups, featuring famous faces new and old.

TV ADVERTISING

Hallmark Channel Hits Holiday High Points

Hallmark Channel's holiday season emphasis isn't just a win for consumers, but advertisers as well. Data from iSpot shows how Hallmark Channel's strongest months by share of TV ad reach are directly tied to its holiday programming. In both November and December (through Dec.

News

Which Stories Drove The Most Engaged Minutes In 2024?

Yet another eventful news year drove an incredible number of articles produced globally, and even more minutes of engagement as readers around the world attempted to keep up. Chartbeat's Most Engaging Stories of 2024 list showcases the top 100 pieces of the year, with many tracking back to

SPORTS

ESPN's Holiday Season Ad Attention Is A Present In Primetime

The holiday season is a crowded time of year, especially on TV. But with a strong roster of premier sports and special one-off events, ESPN has been able to cut through the primetime holiday ad buzz better than any other top network so far, as data from iSpot showcases. With

CREATOR ECONOMY

Seasonal Video Content In 'Shorts' Supply On YouTube?

Shorts have been a hit on YouTube since their early days, and that isn't changing for the holiday season. New data from Tubular Labs reveals how popular the format remains, even for holiday content. From Nov. 28-Dec. 9 of this year, shorts format videos accounted for 58.32%

TV ADVERTISING

How 'Challenger' Brands Have Found TV Ad Success

While brand market share doesn't guarantee TV advertising will successfully resonate with consumers – it can help. As a result, newcomers in various spaces sometimes have to try harder to cut through with audiences, since they're not just selling products or services, but introducing themselves altogether to

TV ADVERTISING

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

While household TV ad reach for holiday spots was down 3.4% year-over-year, according to iSpot data, plenty of top brands also saw significant increases during the time period from Thanksgiving through Cyber Monday. * Walmart increased its TV ad reach by nearly 22% YoY from Thanksgiving through Cyber Monday, leaping

TV ADVERTISING

Coca-Cola AI Holiday Ads Scoring Likeability With Consumers

Even before Thanksgiving, numerous brands were off and running with holiday video advertising. iSpot Creative Assessment data showcases the most likeable of this year's new holiday-themed spots – including high scores for Coca-Cola's AI spots. * iSpot data shows that two of Coke's AI spots airing

SPORTS

Nationwide Leads Top 'New' NFL Advertisers This Season

Nationwide has long been an NFL sponsor, but has ebbed and flowed in recent years as a top advertiser during live games. The insurance brand sat out last season completely, yet is back as the top "new" advertiser year-over-year by household TV ad impressions – according to data from

TV ADVERTISING

Paul Vs. Tyson Fight Is Netflix's Top Promo Of Year (So Far)

Netflix went all-in on the Jake Paul vs. Mike Tyson fight in advance of last week's big event. Data from iSpot shows just how much the streaming giant focused on the fight, relative to its other TV spots throughout the year. * At $11.3 million, Netflix's

SPORTS

Which Top NFL Advertisers Have Disappeared Year-Over-Year?

Many NFL advertisers are static from one season to the next, but there are also exceptions as brand priorities and spend change from year-to-year. As part of a mid-year look at the NFL, iSpot data shares the biggest NFL advertisers from the 2023 season that have yet to appear during

SPORTS

Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans

After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans

Streaming

Examining Segmentation Around Streaming App Loyalty

A glut of streaming services bursting onto the scene over the past five years have led to a fractured TV viewership marketplace, and some recent consolidation. But research from Samsung Ads shows that the sheer number of choices has given rise to audience segmentation that follows along different approaches to

CREATOR ECONOMY

What Are Amazon Beauty & Personal Care Shoppers Watching?

The holiday season is already ramping up, with brands, publishers and creators all trying to make the most out of the shopping blitz. New data from Tubular Labs showcases key insights for maximizing social video impact with holiday shoppers this year – including what beauty & personal care shoppers on Amazon

TV ADVERTISING

Which New NFL Ads Are This Season's Most Likeable (So Far)?

It's no simple feat for ads to stand out during NFL games. Yet, brands take another shot at it every season, attempting to find new ways to land with live games' enormous TV audience. New iSpot Creative Assessment data takes a look at this season's

Politics

Conservative Media Sees Post-Election Social Video Boost

While conservative-leaning media finds plenty of success on social video as it is, Donald Trump's Election Night victory helped bring an even bigger viewership boost – as new data from Tubular Labs shows this week. * Fox News had an already strong 80.7 million YouTube views in the week-long

TV ADVERTISING

Banking & Payments' Big TV Ad Reach Bump

The banking & payment industry – which includes banks and credit card companies – saw a significant year-over-year jump in TV ad reach during Q3, according to data from iSpot. * Banking & payment brands' household TV ad impressions grew by 19.89% year-over-year in Q3, with the industry rising by eight

Politics

Trump Engagement Soared As Election Night Wore On

After the dust settled on Election Day in the U.S., Chartbeat shared interesting trends around article engagement for Donald Trump and Kamala Harris. While Trump was seeing far more articles in the lead-up, engagement with coverage seemed to level out in the early hours of Election Day, according to

Streaming

70% Of Asian CTV Users Will Likely Cycle Through Streaming Apps

LG Ad Solutions' Inclusive Screen: Asian Americans report explores key TV trends for that audience – in particular around streaming behaviors. One of the biggest findings was that 70% of Asian American CTV users are likely to cycle through paid streaming apps. * That figure was 14% higher than the total

Politics

Counterprogramming Election Night TV Ad Reach Winners

Many eyeballs were locked on news during Election Night, but they weren't limited to those shows either. Counterprogramming that had nothing to do with politics still delivered significant household TV ad reach in primetime, as data from iSpot reveals. * The Big Bang Theory reruns on TBS delivered 3.

Politics

Politics Dominate U.S. Election Night On YouTube

Top U.S. videos from Nov. 5-6 on YouTube were all election-focused, as data from Tubular Labs showcases. The top 12 U.S. videos by views all revolved around Election Night, as did 16 of the top 20 – led by NBC News' live election results board (16.9 million

TV ADVERTISING

Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains

Q3 TV advertising data from iSpot reveals the top brands by share of household TV ad impressions – and the biggest movers year-over-year. While the most-seen brands can appear relatively static near the top, Q3 2024 also featured a lot of movement, especially in the No. 11-20 range. * Progressive leapt over

Politics

Views For News Lean On Trump In Election Lead-Up

The "Trump Bump" may have subsided, but the former president is still a major factor in news video views, as data from Tubular Labs showed in October 2024. U.S. news & politics media creators generated 2.6 billion views on YouTube during the month, with Trump delivering

CREATOR ECONOMY

POTUS Candidates Go Head-To-Head On Podcasts

Along with battleground states, today's election process also features battleground podcasts. In advance of Election Day, Vice President Kamala Harris appeared on Call Her Daddy, while former president Donald Trump recently spoke to Joe Rogan. Data from Tubular Labs looks at how those appearances performed on social video.