Jessika Walsten - THE MEASURE

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Jessika Walsten

Tom Cruise’s Super Bowl Presence Was the Color of Money

Tom Cruise’s Super Bowl Presence Was the Color of Money

From Pharma To Beer: The Top 5 2025 Super Bowl Ads

From Pharma To Beer: The Top 5 2025 Super Bowl Ads

The Super Bowl may be over but brands are still basking in the glory of their successful campaigns. Using iSpot data, we break down the top 5 Super Bowl ads from the game.

Super Bowl Ads With Women Score As More Effective With Men?

Super Bowl Ads With Women Score As More Effective With Men?

Male viewers consistently rated ads featuring women higher than female viewers, while female voiceovers and closing female dialogue saw strong effectiveness scores across all demographics.

Movie Releases Take The Field (And Center Stage) During the Super Bowl

Movie Releases Take The Field (And Center Stage) During the Super Bowl

Movie promos in the Big Game could actually make audiences get off their sofas, hit the theaters and help drive box office success, according to a study by consumer research company MarketCast.

Lapsed Super Bowl Advertisers Make Return

Lapsed Super Bowl Advertisers Make Return

Nike, Little Caesars, GoDaddy and Jeep are all set to make their Super Bowl comebacks for LIX.

Will Hellmann's "When Harry Met Best Foods" Bring Sexy Back?

Will Hellmann's "When Harry Met Best Foods" Bring Sexy Back?

“When Sally Met Best Foods” reunites Meg Ryan, Billy Crystal and that table at Katz’s Deli. But how has the ad performed so far?

Pharma Bowl?

Only four pharma ads have aired over the past 10 years. Here's a look at how they did.

Super Bowl Ads Aren’t As Likable As They Once Were

Super Bowl Ads Aren’t As Likable As They Once Were

Data from consumer research company MarketCast suggests that Super Bowl ads aren’t nearly as likable as they used to be: Peak Big Game ad “likeability” over the last 12 years was highest before 2015.

Next In Media: Tubular's Erica Ortega On TikTok's Resilience And Short-Form Video

TikTok Featured

Next In Media: Tubular's Erica Ortega On TikTok's Resilience And Short-Form Video

Capgemini's Daniel Yogesh Pattappa and Amy Alba sit down with The Measure during Cannes 2024.

Meet Capgemini's Amy Alba and Daniel Yogesh Pattappa

We recently caught up with Amy Alba and Daniel Yogesh Pattappa from Capgemini.

My Friend, The Brain

Big Data Brains

My Friend, The Brain

Media Cartographer Evan Shapiro chats with Qonsent CEO Jesse Redniss in this episode of Big Data Brains.

A Source of Truth(set)

A Source of Truth(set)

Truthset CEO Scott McKinley joins Media Cartographer Evan Shapiro in the latest episode of Big Data Brains.

WBD Owned Networks Account For Nearly ¼ Of Top 50 Nets

WBD Owned Networks Account For Nearly ¼ Of Top 50 Nets

Warner Bros. Discovery has had a busy few weeks. Last week the company debuted WBD Stream, a digital video ad product that will give advertisers access to content across its portfolio, as well as a number of ad options for Max and Discovery+. This week, the company launched Max, its

NBA Playoffs Top Mage’s Kentucky Derby Win

NBA Playoffs Top Mage’s Kentucky Derby Win

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. The Kentucky Derby, which saw three-year-old Mage win the crown, came in second with 5.44%